When Your Audience Doesn’t Want to Read, Turn to Video Marketing
Watching and sharing videos has become a daily activity for most internet users. It makes sense; videos are incredibly useful for delivering information and promoting social engagement. In fact, video content has become so popular over the past few years that it’s nearly taken over the internet – accounting for 73% of global internet traffic in 2016.
Videos are even overtaking written content: more people today would rather watch a video than read text on a website.
Given its popularity, it’s really no surprise that video marketing is so effective. Video content keeps people on landing pages longer, delivers information quickly, and prompts audiences to share and interact with brands. In other words, videos drive engagement better than almost any other type of content.
However, there are also a lot of barriers to producing and sharing video content, not to mention some skepticism about it. After all, producing it can be expensive and time-consuming, and it’s a relatively new marketing medium. In the past, these companies have simply used alternate methods of marketing. But as video content continues to dominate the internet, it simply can’t be ignored anymore.
Here are some of the most compelling reasons for B2B companies to start using videos in their marketing strategy – with the stats to back them up.
80% of all Internet content will be video by 2019
According to the latest Cisco Visual Networking Index forecast report, video will account for nearly 80% of internet content by 2019. With its platform dedicated to sharing videos, YouTube alone has over a billion users, which is almost a third of all internet users.
But people aren’t just watching and producing videos for their entertainment value. Videos, especially those with interactive or “explainer” graphics, encourage direct engagement with a company.
It’s also easier to convince a buyer of a product’s value with a demonstration video than trying to write equally exciting text. And that’s backed by the stats: a Wyzowl global marketing study showed that 84% of people have been persuaded to buy a product or service after watching a brand video. In this respect, marketing videos are actually changing the buying habits of consumers and businesses.
59% of execs are more likely to watch a video than read text
Video content doesn’t just convince customers to make purchases. It also conveys valuable info about businesses and products to high-level decision makers in companies.
For B2B companies, reaching high-level employees can be difficult. After all, they’re busy and may not be actively seeking information. But research on the habits of execs shows that a short video may help you reach that goal. According to a Forbes report on C-Suite employees:
- 59% of executives say that they’re more likely to watch a video than read text
- After watching a video, 65% were convinced to visit a vendor’s site
- 54% of executives say they share videos with colleagues on at least a weekly basis.
Without video marketing, many B2B companies may never get this type of exposure.
Videos on landing pages can boost conversion rates by 80%
Video content is undoubtedly a powerful marketing tool with its ability to persuade consumers. For that reason alone, companies have been heavily investing in video marketing.
81% of businesses use video as a marketing tool, with 66% planning to in the future according to HubSpot’s State of Marketing report.
But as with any marketing strategy, the benefits need to outweigh the cost. And video content certainly delivers in that area:
- Nearly 52% of B2B marketers around the world consider video content to have the best ROI.
- Marketers using video tend to see revenue growth 49% faster than others
- Videos can increase conversions on landing pages by up to 80%.
- 97% of marketers say videos help improve understanding of their product/service.
People stay up to 2.6x longer on pages with videos
Why do videos have such a dramatic impact on conversion rates?
Because videos keep people on your landing pages longer.
According to video content research by Wistia, people spend about 2.6x longer on pages with video than on those without.
The more time spent on your website, the more impact your brand’s messaging can have.
Videos on social media get 1200% more shares than text & image combined
Companies want their audience to remember them, that’s why they invest in marketing right?
Well, opting to include video content in your marketing could help you reach that goal faster. Take a look at these video marketing stats collected over the past three years:
Video content offers everything companies want: increased traffic and social sharing, higher brand retention, and message stickiness.
B2B companies can capitalize on this even further, launching video marketing campaigns to show off products before they’ve been released or even fabricated.
The accessibility of 3D rendering lets companies market products in the perfect light or setting, even without a physical product. If you have just seconds to get an idea across to your audience, doing it with a video is the best option.
3D rendering offers cost-effective video marketing
With more companies investing in video marketing, competition is getting fierce.
But for a lot of companies, creating and sharing video content can be challenging.
They need to spend time and money on resources, staff, and photo or video shoots. Not to mention, that content needs to be unique and creative to set your business apart. So, what can you do to rise above competitors with bigger budgets?
You can partner with an experienced company who knows how to produce beautiful and captivating marketing assets.
Not only will you avoid expensive shoots by opting for photorealistic 3D renders of your products, but you will also be investing in long-term assets that can quickly be updated as trends or styles change.
You can use 3D renderings in some incredible ways, like creating interactive product configurations, VR environments, and for broadcast spots. Working with a 3D partner means you can rise above competitors instead of struggling to keep up.
Boost your video marketing with VFX, animation, and interactive graphics
Let us work with you to fit animation, VFX, or interactive graphics into your next marketing project.
Maybe you already have video content, and you’re looking to push your project to the next level. Our work brings added value to those existing videos. If you don’t currently have video content, we can help you create it.
Deliver a fantastic brand video to drive traffic and engagement, create unique content people can’t wait to share or use videos to drive home a strong message about your products or services. The right 3D partner can help you capitalize on the growing trend of video marketing and leave a lasting impression on your audience.