What are Interactive Graphics?

The Power of Interactive Graphics

In today’s saturated digital world, simply producing rich and pertinent content is insufficient for brands striving to capture consumer attention. To truly stand out, companies must go beyond the norm, leveraging innovative strategies to engage their audience.

Interactive graphics have emerged as a key differentiator for brands aiming to stand out from the crowd. Keeping pace with the latest digital marketing trends is essential for delivering content that not only resonates with audiences but also excels in engagement and quality.

At FUSE Animation, our interactive graphics team knows what it takes to make your brand stand out visually. When you invest in interactive graphics, you’re investing in a more compelling, engaging marketing and business strategy!

Interactive Graphics: Table of Contents

  • What is an Interactive Graphic?
  • The Benefits of Incorporating Interactive Graphics
  • Uses for Interactive Graphics
  • Contact FUSE for Interactive Graphic Services


What is an interactive graphic?

An interactive graphic is a graphic visualization that transforms static data presentation into an engaging, customizable experience.

Your users can interact with these graphics in various ways, making the information more informative, digestible, and more importantly, engaging and enjoyable.

Using interactive graphics not only enhances user engagement but also allows for a personalized content experience.

Interactive graphics serve as a powerful tool in maintaining consumer attention, a challenging feat in the current digital era. They provide a platform for personalized interaction, shifting from a trend to a necessity for businesses aiming to connect with their audience on a deeper level.

The Benefits of Incorporating Interactive Graphics

Enhancing User Engagement

Did you know that 90% of the information sent to the human brain is visual?

Interactive graphics are worth investing in because they significantly boost user engagement by leveraging visual information. This constitutes 90% of the data our brains process.

This enhancement of your message can lead to a noticeable increase in user interaction and engagement.

Strengthening Brand Credibility

Utilizing data within interactive graphics not only reinforces your message but also bolsters your brand’s authority in its sector.

This data-driven approach adds credibility to your content, distinguishing your brand from competitors.

Gaining Insights into Audience Preferences

One of the key advantages of interactive content is the wealth of data it provides about your audience’s interests and behaviors.

This information is invaluable for tailoring future content to meet the specific needs and preferences of your audience.

Uses for Interactive Graphics

The versatility of interactive graphics means they can be adapted to suit a wide range of objectives and audience interests.

Whether through line graphs, donut charts, or creative formats like word clouds, interactive graphics ensure your message is delivered effectively and engagingly. They come in various forms and are applied across numerous fields for different purposes.

Here are several kinds of interactive graphics and their uses:

Data Visualizations

These are used to represent complex data in an understandable and visually engaging way. Users can interact with the visualization by zooming, filtering, or highlighting specific data points to discover patterns or insights. Examples include interactive maps, bubble charts, and heat maps.


Though traditionally static (still), many infographics are now interactive, allowing users to hover over sections for more information, click through a story or data points, or adjust what is displayed based on user inputs.


Interactive graphics are perfect for bringing your marketing campaigns to life! Instead of photography or still images, why not invest a little more and have an interactive graphics company handle marketing for your interactive displays, tradeshows, etc.

Educational Tools & Simulations

Interactive graphics are used in education to simulate experiments, visualize mathematical or scientific concepts, and offer hands-on learning experiences without real-world risks. Examples include virtual labs, astronomy simulations, and interactive timelines.

Games & Entertainment

Interactive graphics are the backbone of video games, providing dynamic environments that respond to the player’s actions. Beyond entertainment, serious games use these graphics for educational purposes, training, and simulations.

Web Design & UX/UI

Interactive elements in web design, such as animated graphics and interactive backgrounds, enhance user engagement and improve the overall user experience. These can guide users through a site, encourage exploration, and make complex information accessible.

Interactive Storytelling

Media outlets and journalists use interactive graphics to tell more compelling stories. Readers can navigate through stories in a nonlinear fashion, explore data relevant to the story, or personalize the content they wish to see. Find out more on our commercial animation studio page.

Business Intelligence & Analytics

Interactive dashboards allow users to drill down into metrics and KPIs, adjust parameters to see different scenarios, and explore data in real-time to make informed decisions.

Scientific Research & Exploration

Researchers use interactive visualizations to explore complex datasets, from genomic data to climate models. This can help identify patterns, test hypotheses, and communicate findings to a broader audience.

Urban Planning & Architecture

Interactive models of urban areas or buildings allow planners and architects to visualize projects, engage with stakeholders, and simulate environmental impacts or changes over time. We can build graphics from the CAD files that you provide us.

Contact FUSE for Interactive Graphic Services!

Let FUSE Animation help you create and advertise with interactive graphics for your project!

Whether it’s for the purpose of marketing, education, or informing, let our 3D animation studio assist you and bring your interactive vision to life!

Interactive Graphics Services