How often does your company attend trade shows? If the answer is not often, you’re likely missing out.
These events offer a unique opportunity for companies. You can get in front of dozens of potential clients in person all in one place. Also, you can scope out the competition in your market.
At industry-focused trade shows, you’re even more likely to meet new clients. Attendees are looking to find new vendors, make industry connections, or invest in new products. Bonus – your cost per lead is almost 55% less at a trade show than in the field.
In short, there’s nothing else like it. Even the best digital marketing efforts can’t compare to the value of in-person trade show connections.