Sudler Agency Partnership
We partnered with advertising agency Sudler & Hennessey, based in Australia, for this animation project. They needed a two-minute video describing the benefits of a new skincare product called QV Intensive with Ceramide that’s designed to repair dry, damaged skin. Their team had created a storyboard for the spot and came to us for help developing the animation.
Since we were on a tight deadline, we had to work together to tackle the different parts of this project. While senior rendering specialist Levi worked with Sudler to finalize the overall look and feel of the piece, our 3D generalists Phong and Rachel and technical specialist Shawn got to work building the animation.
We started by developing the components of the skin layer. Though we had a loose representation of the images from Sudler, we still needed to figure out how best to show the microscopic aspects of skin in this animation.
For example, the animation describes ceramide, a molecule in the skin. We know what it looks like, but the challenge was taking something so microscopic and giving it a cinematic quality. Our animation team nailed it in their thoughtful development of the molecules.