Sudler Agency Partnership

We partnered with advertising agency Sudler & Hennessey, based in Australia, for this animation project. They needed a two-minute video describing the benefits of a new skincare product called QV Intensive with Ceramide that’s designed to repair dry, damaged skin. Their team had created a storyboard for the spot and came to us for help developing the animation.

PROJECT DETAILS

CLIENT: Sudler

Close-up 3D render of skin cell repelling moisture

Since we were on a tight deadline, we had to work together to tackle the different parts of this project. While senior rendering specialist Levi worked with Sudler to finalize the overall look and feel of the piece, our 3D generalists Phong and Rachel and technical specialist Shawn got to work building the animation.

Close-up render of unaligned lipid bilayer molecules inside skin for qv intensive with ceramide animation

We started by developing the components of the skin layer. Though we had a loose representation of the images from Sudler, we still needed to figure out how best to show the microscopic aspects of skin in this animation.

For example, the animation describes ceramide, a molecule in the skin. We know what it looks like, but the challenge was taking something so microscopic and giving it a cinematic quality. Our animation team nailed it in their thoughtful development of the molecules.

Close-up rendering of human skin cell moisture barrier

In the end, we delivered a high-quality animation that brings the skin-healing benefits of QV Intensive with Ceramide to life.

Close-up surface view of cracked and dry skin cells
0
0
color
https://www.fuseanimation.com/wp-content/themes/carbon/
https://www.fuseanimation.com/
#26ade4
style5
paged
Loading posts...
/home/bzy1woqzz7ey/public_html/
#
on
none
loading
#
Sort Gallery
on
yes
yes
off
Enter your email here
off
off