Storefront: Sleep Number End Tags

Little changes to your products make a big difference. For example, the end tag is the last 5-10 seconds of an advertisement to make a final impression on your audience. It’s what people will remember the most about your brand. We’ve been working on areas like this with Sleep Number’s storefront for years to keep their images and animations fresh.

To do this, we’ve created a photorealistic end tag to use at the end of TV commercials. The video below is this year’s new end tag with a glimpse at the storefront in the morning. As a result, the mattress store will use this animation for this year’s video media, along with stills for print and web.

This storefront is so easy to update and change for any holiday or season. For this winter, aritst Phong Tran created a snowy storefront in the above animation for Sleep Number to use on air during the winter months.

By creating this iconic storefront, Sleep Number brands itself as the leading physical destination for sleep products in the country. Above all, with FUSE’s expertise, these assets free up the creative process to build exactly what they want on time and on budget.

Take a look at previous Sleep Number storefronts below.



ARTISTS: Phong Tran and Levi Krippner

2017-2018 End Tag Graphic (Night)

Sleep number night store front

Store Front End Tag Animation (Day)

Don’t miss our other Sleep Number projects!