We started working with Sleep Number in 2012 when they tasked us with creating an animation for an upcoming product launch. They loved our work so much that this single project evolved into a long-standing relationship with Sleep Number. As their creative partner, we’ve delivered animations and photorealistic 3D images; integrated visual effects into their videos; and provided creative consultation on countless projects.
In 2017, Sleep Number came to us with a challenging new project: marketing their brand-new Sleep Number 360™ smart bed. They planned to debut it at the 2017 CES conference and wanted an “interactive ride” for consumers to experience the smart bed for themselves.
We were so excited to take this on! Our artists created the animation assets for this visual experience, and the CES booth was an incredible success. In fact, Sleep Number stole the show with 13 prestigious awards.
FUSE has been creating photorealistic 3D images, animations, and visual effects for Sleep Number’s CES booth for four years now, and each year they’ve won Best of CES awards.
FUSE’s visual effects showed off the incredible functionality of Sleep Number’s SleepIQ®. This was an exciting new feature in the Sleep Number 360™ smart bed. SleepIQ® is so revolutionary that it propelled Sleep Number to the forefront of sleep science and technology. Because of this, creating a visual element for consumers was absolutely critical to the product’s success.
Another aspect of this project was to demonstrate the different features and functions of Sleep Number’s FlextFit™ bases with photorealistic 3D images.