Sleep Number's Super Bowl Fan Experience
Sleep Number is the NFL’s official sleep and wellness partner. This year, they’re bringing a new experience to football fans traveling to Atlanta for Super Bowl LIII.
Imagine falling asleep in a luxury bedroom fully decked out with your favorite team’s gear. What better way to rep your team pride?
Sleep Number’s letting you experience this in real life at their Dream Team Bedroom exhibit.
CLIENT: Sleep Number
Customize Your Dream Team Bedroom
Just choose your favorite NFL team and watch as the exhibit transforms into a football fan’s fantasy bedroom in seconds.
Snap a selfie while lying on a Sleep Number bed surrounded by your team’s colors, mascot, and a jersey featuring your name. Even Miss America stopped by to show her Panthers pride while attending the NFL Experience Party.
Building the Football Fan Experience
Sleep Number brought the FUSE team on to create the visuals for this brand awareness experience. We incorporated NFL Super Bowl design elements into the projection, along with the 32 NFL team mascots and colors.
The exhibit uses on-site projection mapping to build a dream bedroom by projecting the official NFL logo, team mascot, and colors onto specific areas in the exhibit. We provided 3D models of the wall and floor, which audiovisual company LMG used to map the projections.
Advancing the Conversation About Sleep
Beyond the fan experience itself, Sleep Number is using this opportunity to talk about the power of sleep.
While posing with your team’s gear, you can try out Sleep Number’s smart bed and learn more about how sleep aids recovery, whether you’re a pro athlete or just want to feel good in the morning.