FUSE was contacted by IMRE Health in 2022 to help with a campaign for Fotivda. We’ve partnered with this team in the past on a lot of STIHL work, but now they needed a photorealistic new icon they had designed. The creative folks at IMRI had come up with an elephant with huge colorful feathers as the tusks. This new character is to be used throughout marketing materials for Fotivda in video and stills.
This was a perfect project for FUSE. The challenge was not only to create a photorealistic elephant that needs to be open to all kinds of creative possibilities, but also to develop these beautiful feathers in place of the tusks. After a few days of research, we came up with the perfect solution. This realistic CG elephant is capable of anything. We started with some simple stills and walking animations, but in the future, the sky is the limit.
Below are the final animated renderings provided to the client. This was a fantastic project for us. The client LOVES the work and can’t wait to use these for a host of marketing materials.