Fjords Baloo Chair
Fjords is a leading Norwegian furniture manufacturer who teamed up with renowned designer Olav Eldøy to create the Baloo chair. They needed an animation that highlighted the sleek 60s-inspired chair’s shape and curves. Since the finished work would accompany the chair’s global launch, this piece needed to be stylish, elegant, and perfect.
Our artists delivered beautiful animations that highlighted the features most important to the Baloo chair. We carefully crafted lifelike digital cloth and stitching to give audiences as much detail as possible. Fjords also asked us to source music for this project.
Fjords used these images and animation for their product launch and saw an immediate spike in consumer sales for the Baloo chair. In fact, the success was so overwhelming that they asked us to develop three more animations for other Fjords chairs.