Fjords Baloo Chair Case Study

Every FUSE project begins with CAD files. Fjords’ engineers supplied us with only partial CAD data, so we first needed to work on that. We created CG furniture models based on their files, then began developing the life-like elements of the Baloo chair design.

Fjords wanted to show off the chair’s curves and lines. Keeping that in mind, we worked closely with their team to develop a visual story to match both the aesthetics of their company and the chair’s designer.

To show off the chair’s details up close, our artists created lifelike cloth textures and detailed stitch work. These details get the audience as close to the chair as possible without being in the same room.

Fjords asked us to source music for this piece, so we carefully selected music to complement the product and its design. Once we had the design elements in place, it was time to start animating.

We created a draft version of the animation, then uploaded them to Basecamp for client review. Working with FUSE is highly collaborative; we believe in strong communication and give our clients the opportunity to provide feedback throughout production. Our team also sent along CG furniture models.

We delivered a beautiful, stylish animation and a series of CG furniture images that showcased the Baloo chair’s sleek design. The final product hit all the notes perfectly to show what makes this product unique.

Using these visuals, Fjords’ release of the Baloo chair was incredibly successful. They saw an immediate spike in consumer and retail sales.

In fact, the chair’s success was so overwhelming, Fjords asked us to develop three more 3D rendered furniture animations for other chairs in their product line.

Find out more in our article about building AR from 3D files.