Start Strong, Finish Memorably with a Killer End Tag in Your Advertising

What is an End Tag for a Commercial?

Broadcast spots are all about getting information across to your audience. You’ve put work into your product and delivered it in a catchy way, adding emotion or humor to make the spot more memorable.

But what about the ending? Don’t let all that work go to waste by fizzling out at the end. You’ve got to end your ad on a strong note.

These final moments of your commercial or ad are crucial to its success. These last few moments of your 3D commercial is what’s known as an end tag.

An end tag (or bumper) plays at the very end of a broadcast spot or ad. This is where companies usually show off their logo or brand visuals, reminding their audience who they are and what they do.

At FUSE Animation, we have more than 25 years of experience creating end tags for 3D commercial advertising. Contact our skilled 3D animation studio today to make your end tag advertising come to life!

Example of FUSE End Tag Animation

Why Does an End Tag Animation Matter?

These last 5 to 10 seconds are the most valuable part of your ad because it’s the final moment where you can make an impact.

It’s the last thing your audience sees – and will make or break whether they’ll want to purchase your product or sign up for your service.

No matter what you say or show in that ad, if you end on a bad note, it’s what people will remember. An engaging, branded end tag can leave a lasting impression on your audience.

Related: 3D Rendering for Businesses: The Alternative to Marketing Content

End Tag Logo Animation

Timing for a 3D Commercial End Tag Everything with Audience Memory

We’re not just wildly assuming that people better remember the end of broadcast spots. There are cognitive biases as play. In fact, timing affects how we remember and recall information, specifically at the beginning or end of a sequence. For that reason, people tend to remember the first or last things they see or hear better than anything else. Placing critical information at the beginning of your broadcast spot ensures better audience retention while ending with branded visuals reminds that audience who you are.

At FUSE Animation, we’ve helped companies take advantage of these effects by creating stunning bumper logo animations or end tags. These assets help our clients make the best possible impression when they need it most.

Adding visual effects or animation further enhances these end graphics (and sets you apart from others in your industry.)

Related: What is 3D Animation?

Use an End Tag Animation to Highlight Your Best Qualities!

The best animated end tags reinforce your brand, stick to your audience, and emphasize a message. After the build-up of your ad – whether it’s an emotional story or thrilling product launch – the end tag animation wraps it up. All those feelings relate right back to your brand.

Take a look at this Sleep Number example below. We partnered with them to develop an end tag they could use at the end of every broadcast spot:

Example of Our Work: Sleep Number

Sleep Number is known for its revolutionary sleep products. They employ new technology to give their users a better night’s sleep. Their evening store end tag animation reinforces that unique branding by showing a sleek, modern Sleep Number building before a unique 3D logo animation. It’s strong and memorable.

You can use an end tag like this at the end of every online ad, broadcast spot, or even digital marketing campaigns. It’s an evergreen asset that reinforces your place in the market to your audience each time they see it.

Read More: 4 Reasons to Consider 3D Rendering in Your Marketing Plan

How to Create an Effective 3D Commercial End Tag

Let’s go over what makes a good end tag to your advertising:

1.) Drive Your Point Home with A Call to Action

You can use end tags for more than brand awareness. You can make them work for you, too.

Consider the results from a recent Google Study on the effectiveness of custom TV end tags. Google teamed up with two major companies to see if adding a call to action in the end tag made a difference. The last few seconds of these ads nudged viewers to go online to learn about a product. Both companies saw a significant bump in traffic after airing the ad with a custom call to action end tag.

Prompting your audience to do something in the final moments of an ad can be pretty effective.

So, think of your end tag as a powerful call to action. What’s the one thing you want your audience to do after seeing your broadcast spot? Visit your website or store? Call to learn more?

We can help integrate an effective call to action into your end graphics. An end tag like this connects a message with your logo and visual information, reinforcing your brand. That’s what a 3D commercial end tag is all about, anyway – building up your brand and leaving your audience with something memorable.

2.) Start Strong and End on a High Note

Don’t let your efforts go to waste by leaving your audience on a low note. An engaging, memorable end tag not only leaves your audience with a strong message, but it also reflects positively on your brand as a whole.

Looking for more? Take a look at these FUSE end tags and bumpers below. There’s are so many options for creating the perfect branded visual for broadcast spots and ads.

Frequently Asked Questions about End Tags

What is end tag in advertising?

The end tag in advertising (also known as the bumper), is the section that plays at the very end of a broadcast spot or a commercial. The end tag needs to end your ad strong, to make the best impression of your products, services, and brand.

What do you put at the end of a commercial?

The animated end tag of your commercial should include some kind of CTA, or call-to-action. Examples of CTAs are a phone number, newsletter sign up information, and social media. Your commercial should also include your brand, so it’s wise to add your logo to tie the product or service offered in the ad back to your company’s brand.

What are some tips for an effective end tag?

There are a number of things you can include with your commercial end tag. These include: highlighting one unique feature of your product or service, demonstrating one use for a product line, answering a consumer question, and teasing a new product.

Contact FUSE Animation for Commercial End Tag Work

At FUSE, we’ve helped companies of all sizes build the assets they need to stand apart in their market. We take our time learning about our clients’ brand and vision to ensure our work reflects them. Explore a year of possibility with FUSE!

Whether you’re looking for a visually-stunning animated end tag to wow your audience or want to use those final moments to prompt audience action, we’re ready to help. Contact our commercial animation studio today for professional, photorealistic commercial ad and 3D rendering work you’ll be proud of advertising!

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