Start Strong, Finish Memorably with a Killer End Tag
Broadcast spots are all about getting information across to your audience. You’ve put work into your product and delivered it in a catchy way, adding emotion or humor to make the spot more memorable.
But what about the ending? Don’t let all that work go to waste by fizzling out at the end. You’ve got to end on a strong note.
These final moments of your commercial or ad are crucial to its success, so don’t neglect them. An engaging, branded end tag can leave a lasting impression on your audience.
What’s an End Tag and Why Does it Matter?
An end tag (or bumper) plays at the very end of a broadcast spot or ad. This is where companies usually show off their logo or brand visuals, reminding their audience who they are and what they do.
These last 5 to 10 seconds are the most valuable part of your ad because it’s the final moment you can make an impact. It’s the last thing your audience sees. No matter what you say in that ad, if you end on a bad note, it’s what people will remember.
Timing is Everything with Audience Memory
We’re not just wildly assuming that people better remember the end of broadcast spots. There are cognitive biases as play. Timing affects how we remember and recall information, specifically at the beginning or end of a sequence. For that reason, people tend to remember the first or last things they see or hear better than anything else.
Placing critical information at the beginning of your broadcast spot ensures better audience retention while ending with branded visuals reminds that audience who you are.
We’ve helped companies take advantage of these effects by creating stunning bumper logo animations or end tags. These assets help our clients make the best possible impression when they need it most. Adding visual effects or animation further enhances these end graphics (and sets you apart from others in your industry.)
Use an End Tag to Highlight Your Best Qualities
The best end tags reinforce your brand, stick to your audience, and emphasize a message. After the build-up of your ad – whether it’s an emotional story or thrilling product launch – the end tag wraps it up. All those feelings relate right back to your brand.
Take a look at this Sleep Number example below. We partnered with them to develop an end tag they could use at the end of every broadcast spot:
Sleep Number is known for its revolutionary sleep products. They employ new technology to give their users a better night’s sleep. Their evening store end tag reinforces that unique branding by showing a sleek, modern Sleep Number building before a unique 3D logo animation. It’s strong and memorable.
You can use an end tag like this at the end of every online ad, broadcast spot, or even digital marketing campaigns. It’s an evergreen asset that reinforces your place in the market to your audience each time they see it.
Drive Your Point Home with A Call to Action
You can use end tags for more than brand awareness. You can make them work for you, too.
Consider the results from a 2017 Google Study on the effectiveness of custom TV end tags. Google teamed up with two major companies to see if adding a call to action in the end tag made a difference. The last few seconds of these ads nudged viewers to go online to learn about a product. Both companies saw a significant bump in traffic after airing the ad with a custom call to action end tag.
What’s the takeaway?
Prompting your audience to do something in the final moments of an ad can be pretty effective. So, think of your end tag as a powerful call to action. What’s the one thing you want your audience to do after seeing your broadcast spot? Visit your website or store? Call to learn more?
We can help integrate an effective call to action into your end graphics. An end tag like this connects a message with your logo and visual information, reinforcing your brand. That’s what an end tag is all about, anyway – building up your brand and leaving your audience with something memorable.
Start Strong and End on a High Note
Don’t let your efforts go to waste by leaving your audience on a low note. An engaging, memorable end tag not only leaves your audience with a strong message, but it also reflects positively on your brand as a whole.
Looking for more? Take a look at these FUSE end tags and bumpers below. There’s are so many options for creating the perfect branded visual for broadcast spots and ads.
At FUSE, we’ve helped companies of all sizes build the assets they need to stand apart in their market. We take our time learning about our clients’ brand and vision to ensure our work reflects them. Whether you’re looking for a visually-stunning end tag to wow your audience or want to use those final moments to prompt audience action, we’re ready to help.