Sleep Number CES 2020 VR previsualization set.
Virtual Reality (VR)
Virtual Reality (VR) is taking over the digital world. By this year, it’s estimated that 1/3 of global consumers are already using VR and in two years, 3.5 billion AR devices are expected to be in use.
With advancements in this field, VR is clearly moving it’s way up to be one of the top technological developments of our time. We’ve been utilizing VR to learn in a variety of ways so far, such as in education, public safety, business, navigation, and of course, selfies.
While we as the consumer may be learning when using VR, the machine we use is learning, too. Breakthroughs in VR started in the late 20th century, with inventions like the Telesphere Mask and Headsight. Now, the market continues to evolve with tools like the Oculus Rift, Microsoft HoloLens for Developers, and so many more. With these advancements in VR come exciting opportunities for your brand to evolve, too.
Save Time and Money
As a company, you’re often faced with big decisions. For example, maybe it’s time to open a new store or expand a current one. Or, maybe the biggest trade show of the year is right around the corner. Whatever it may be, you’ve more than likely been faced with the task to prepare for a big event and felt overwhelmed on where to begin.
Luckily, VR can play an important role in helping you see what your company’s next big step will look like before it even happens. This is exactly what we did for Sleep Number at their CES booth this year. We built a VR set for their team to walk through their booth months before the show.
Because of this experience, the Sleep Number team could point out what they thought was working about the booth and what might need to be tweaked before they set it up in person. Rather than wait until the day before the show, they were able to save time and money on materials to build an award-winning booth.
But, this is just one example of how we can use VR to take your company to the next level.
Reinvent Your Marketing Strategy
VR provides brands with so many possibilities. We get to defy reality by creating our world in a virtual environment. It’s not about telling stories anymore, we’re now living these stories by creating our own experiences at the touch of a button. Google even coined the term “storyliving” to describe this very experience.
With VR, we get to redefine the idea, “believe it when you see it”. Google Zoo released a study that found that when someone uses VR, they are curious about everything they see in front of them. “VR utilizes interactivity to deepen the sense of immersion into something wholly different: participation.” Consumers are asking for more, they want to be a part of the story, they don’t just want to read about it or look at it.
“There is an inherent power in putting users at the center of the action,” Sol Rogers from Forbes said in his piece about marketing and VR. “Letting [them] experience what’s happening on their own terms leads to more engagement, even empathy.”
These tools are becoming more accessible with headsets like the Oculus Go starting at $149. While it may seem overwhelming to start an entirely new method of content marketing, it’s relatively affordable to get started. With active users continuing to rise, we’ll say it again, VR is getting too big to ignore.