Virtual Reality (VR) Marketing

Sleep Number CES 2020 VR previsualization set.

What is Virtual Reality in Marketing?

Have you wondered if your company should take the leap and pursue virtual reality for your products and services?

Virtual Reality (or VR) is taking over the digital world. By this year, it’s estimated that 1/3 of global consumers are already using VR and in two years, 3.5 billion AR devices are expected to be in use. With advancements in this field, VR is clearly moving it’s way up to be one of the top technological developments of our time.

VR for marketing is an excellent tool to learn in a variety of ways. These include education, public safety, business, navigation, and of course, selfies.

While we as the consumer may be learning when using VR, the machine we use is learning, too. Breakthroughs in VR started in the late 20th century, with inventions like the Telesphere Mask and Headsight leading the way for this technology.


Virtual Reality Tools

Now, the market continues to evolve with tools like Meta QuestMicrosoft HoloLens 2 for Developers, and so many more. With these advancements in VR come exciting opportunities for your brand to evolve, too. This makes virtual reality a no-brainer for many businesses looking to further their marketing strategy.

In fact, these tools are becoming more accessible with headsets like the Meta Quest 2 starting at $399.99. While it may seem overwhelming to start an entirely new method of content marketing, it’s relatively affordable to get started. With active users continuing to rise, we’ll say it again, VR is getting too big to ignore.


Take Your Brand To the Next Level!

Use virtual reality marketing to take your brand to the next level. With it, you can visualize your next store, trade show, or product; before it’s even released! Partner with our VR and 3D animation studio today to bring your virtual reality marketing strategy to life.

With Virtual Reality Marketing, You Can Save Time & Money

As a company, you’re often faced with big decisions. For example, maybe it’s time to open a new store or expand a current one. Or, maybe the biggest trade show of the year is right around the corner. Whatever it may be, you’ve more than likely been faced with the task to prepare for a big event and felt overwhelmed on where to begin.

Luckily, VR marketing can play an important role in helping you see what your company’s next big step will look like before it even happens.


Example: Sleep Number

In fact, this is exactly what we did for Sleep Number at their CES booth this year. We built a VR set for their team to walk through their booth months before the show.

Because of this experience, the Sleep Number team could point out what they thought was working about the booth and what might need to be tweaked before they set it up in person. Rather than wait until the day before the show, they were able to save time and money on materials to build an award-winning booth.

But, this is just one example of how we can use VR marketing to take your company to the next level.

Why Virtual Reality for Your Business?

So, why virtual reality marketing?

VR marketing provides brands with so many possibilities. We get to defy reality by creating our world in a virtual environment. It’s not about telling stories anymore, we’re now living these stories by creating our own experiences at the touch of a button. Google even coined the term “storyliving” to describe this very experience.

With VR, we get to redefine the idea, “believe it when you see it”. Google Zoo released a study that found that when someone uses VR, they are curious about everything they see in front of them. “VR utilizes interactivity to deepen the sense of immersion into something wholly different: participation.”

Consumers are asking for more, they want to be a part of the story, they don’t just want to read about it or look at it.

“There is an inherent power in putting users at the center of the action,” Sol Rogers from Forbes said in his piece about marketing and VR. “Letting [them] experience what’s happening on their own terms leads to more engagement, even empathy.”

VR Engages Better Than Other Types of Content

When compared to other types of marketing content, such as video or photography, most would agree that VR engages better. Whenever customers interact with virtual reality, they get to experience your product in a unique and memorable way – making your product stand out from the competition.

Read more here about how to launch a VR ad campaign that people will never forget.

How FUSE Animation Can Reinvent Your Marketing Strategy

FUSE Animation, based in Minnetonka, MN, has more than 25+ years of experience in virtual reality services. Our studio is proud to serve many different clients in a variety of different industries. With our VR development room, our talented team can create VR assets for mobile devices such as Google Cardboard™ and Samsung Gear VR™ to bring your virtual reality marketing vision to life!

In addition to virtual reality, our commercial animation company also provides 3D still images, video production, animation, VFX, interactive graphics, and augmented reality.

Want to see your product in VR?

Let’s get started with your virtual reality marketing strategy!