Trade shows are an exciting event to prepare for. But it can be incredibly overwhelming to decide what to invest in for your booth. Over the years, we’ve seen what works for clients and what doesn’t. We’re here to help shed some light on the dos and don’ts for your next trade show and how to stand out amongst the crowd with animation.
Trade Show Do’s and Don’ts
Do Say Yes to the Trade Show
How often does your company attend trade shows? If the answer is not often, you’re likely missing out.
These events offer a unique opportunity for companies. You can get in front of dozens of potential clients in person all in one place. Also, you can scope out the competition in your market.
At industry-focused trade shows, you’re even more likely to meet new clients. Attendees are looking to find new vendors, make industry connections, or invest in new products. Bonus – your cost per lead is almost 55% less at a trade show than in the field.
In short, there’s nothing else like it. Even the best digital marketing efforts can’t compare to the value of in-person trade show connections.
Sleep Number booth at CES.
John Deere product render to be used in ads, booths and marketing materials.
Don't Get Lost in the Crowd
Trade shows are an incredible opportunity to bring in new business and strengthen your brand.
But, you need to get visitors to your trade show booth first and that’s not always easy. We’ve seen this time and time again. After all, you’re competing with dozens – even hundreds – of other brands to get the attendee’s attention. Sometimes the hardest part is striking a conversation with a complete stranger. Instead of using aggressive, positive networking that everyone else uses, try using humor to catch their attention. This is a great way to make new connections and stand out from the competition.
The next question is – once you have their attention, how do you stand out in a sea of competitors?
Do Wow Them with Exciting Digital Experiences
Dramatic eye-catching visuals can easily be seen from across the room. Catch attendees’ eye and make them want to know more about your company. Think high-resolution, large-format graphics and videos.
This is where photorealistic CG images, interactive graphics, and animations come in to play. These types of trade show visuals leave a lasting impression on attendees, helping you stay top of mind. Remember, people are visual creatures. They are more likely to remember what they saw and how it made them feel. When you add an image to accompany your product or service details, it brings up someone’s ability to recall that information from 10% to 65%.
Attract loop from Cambridge Sound’s CES exhibit.
Do make visitors feel comfortable and at home in your booth.
Don't Give Away Meaningless Memorabilia
The best part about trade shows is of course seeing the new tech and meeting new people, but there’s also the fact that companies are giving away free stuff. This is another great way to stand out and make your company memorable.
Forget pens, notebooks, and boring branded swag. Instead, try giving away something unique like reusable water bottles or product samples. You could even have a drawing for a larger giveaway, like an audio device or full-size product.
The conversation shouldn’t end once your new connections leave your booth. Stay organized by collecting business cards and following up with new leads via LinkedIn or email once the conference is over. Arguably the most important part about networking at trade shows is nuturing those connections once you leave.