There are a lot of practical barriers to presenting medical device visuals. First of all, capturing live medical equipment demos would be almost impossible – not to mention messy. You can’t just take a video of your device removing plaque within a vessel wall or inserting an implant.
That being said, medical device companies need to communicate the details and benefits of their products visually. While you can describe in detail how it works, visuals can convey that information in a much easier way.
Digital medical device animations can efficiently explain your device’s mechanics and demonstrate how it works, even deep inside the body.