What encourages buying power on your latest product?
Consumer Goods Segment Continues to Grow
Let’s face it, we all want the latest products on the market. Maybe it’s the newest iPhone, Cannon camera, or Fitbit watch. Either way, we’ve definitely been tempted to drop a couple hundred dollars by seeing what our peers have, or watching that flashy commercial showcasing the features of the latest and greatest device.
The demand for consumer goods steadily expands each year. Consumer electronics alone continues to be one of the fastest growing industries in 2019. In fact, revenue in this segment grew by over $330,000 this year alone. By breaking that number down, the average consumer in the US spends almost $200 a year on new tech. Additionally, consumers are shifting the way they spend money on goods by trying to save and only investing in long-lasting products.
Let Your Product Speak for Itself
Try to put yourself in the shoes of the average consumer. Imagine you’re shopping online for a new watch to replace your current one. After doing some research and reading customer reviews, you’ve found three products that you think will work well and fit the bill. Next, you find each brand’s website and search through their inventory to find the right product. Once you find it, you can see exactly how it would look if you were holding it in your hands.
When shopping for products, it’s important to see exactly what it is you’ll be investing in. A simple image of the product gives consumers a good idea of what it will look like, but more often than not, images can be decieving. This sets consumers off on the wrong foot if they order a product and the image does not match. In fact, 42% of consumers say they distrust brands because of a negative experience like that.
To truly build credibilty around your brand, make sure to display products from multiple angles and with animation showing how they work. Start by building a catalog with high-quality imagery that illustrates each product in the best light. From there, provide photos with multiple angles and supplement it with an accurate description of how your product works. You can even use these images to provide high-quality packaging when shipping your consumer products.
Say Goodbye to Visual Challenges with CGI
Knowing where to start with product imagery can be a challenge for any company. CGI can be a great way to solve any issues you may have of displaying your consumer products from every angle. There’s no need to schedule a photoshoot or even have the product production-ready, CGI can bring it to life before it’s ready to market.
Additionally, 3D models are the perfect resource to create otherwise impossible visuals. For example, you can create a video outlining new features without the installer blocking the camera. You could pull apart a watch to show off its specs and ultimately impress customers by illustrating what makes your product better than the rest.
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