4 Trade Show Do’s and Don’ts: 3D Animation For Tradeshows

Professional 3D Animations for Your Next Trade Show Event

Trade shows are an exciting event to prepare for. But it can be incredibly overwhelming to decide what to invest in for your booth.

Over the years, FUSE Animation has seen what works for clients and what doesn’t. We’re here to help shed some light on the dos and don’ts for your next trade show and how to stand out amongst the crowd with professional 3D animation, VR, and AR services.

1. Do Say "Yes" to the Trade Show

How often does your company attend trade shows? If the answer is not often, you’re likely missing out. These events offer a unique opportunity for companies.

Here are some benefits of attending a trade show(s):

Four people in VR headsets in front of NFL visual experience

Sleep Number booth at CES.

Benefits of Attending a Tradeshow

  • Get in front of dozens of potential clients in person all in one place.
  • Scope out the competition in your market.
  • Bonus! – your cost per lead is almost 55% less at a trade show than in the field.


At industry-focused trade shows, you’re even more likely to meet new clients than you would otherwise. Attendees are looking to find new vendors, make industry connections, or invest in new products like jewelry, furniture, or medical equipment.

In short, there’s nothing else like it.

Even the best digital marketing efforts can’t compare to the value of in-person trade show connections.

2. Don't Get Lost in the Crowd

Trade shows are an incredible opportunity to bring in new business and strengthen your brand.

But, you need to get visitors to your trade show booth first and that’s not always easy. We’ve seen this time and time again. After all, you’re competing with dozens – even hundreds – of other brands to get the attendee’s attention.

Sometimes the hardest part is striking a conversation with a complete stranger. Instead of using aggressive, positive networking that everyone else uses, try using humor to catch their attention. This is a great way to make new connections and stand out from the competition.

The next question is – once you have their attention, how do you stand out in a sea of competitors?

Side view of green and yellow John Deere TerrainCut Mower against white background

John Deere product render to be used in ads, booths and marketing materials.

3. Do Wow Them with Exciting Digital Experiences

Invest in 3D Animations for Trade Shows

Dramatic eye-catching visual effects and 3D animation for trade shows can easily be seen from across the room. Catch attendees’ eye and make them want to know more about your company. Think high-resolution, large-format graphics and videos.

This is where photorealistic CG images, interactive graphics, and 3D animations at the tradeshow come in to play.

These types of trade show visuals leave a lasting impression on attendees, helping you stay top of mind. Remember, people are visual creatures. They are more likely to remember what they saw and how it made them feel. When you add an image to accompany your product or service details, it brings up someone’s ability to recall that information from 10% to 65%.

Ready to invest in 3D animations for trade shows? Stay ahead of the competition and attract your customers with stunning visuals! Contact FUSE Animation for more details.

Attract loop from Cambridge Sound’s CES exhibit.

4. Don't Give Away Meaningless Memorabilia

The best part about trade shows is of course seeing the new tech and meeting new people, but there’s also the fact that companies are giving away free stuff.

Giving away unique, quality promotional products is another great way to stand out and make your company memorable. Forget pens, notebooks, and boring branded swag! Instead, try:

  • Giving away something unique like reusable water bottles or product samples.
  • Having a drawing for a larger giveaway, like an audio device or full-size product.


The conversation shouldn’t end once your new connections leave your booth. Stay organized by collecting business cards and following up with new leads via LinkedIn or email once the conference is over.

Arguably the most important part about networking at trade shows is nurturing those connections once you leave.

A man and woman laying on Sleep Number bed in front of Super Bowl projection

Do make visitors feel comfortable and at home in your booth.

How FUSE Animation Can Help!

With more than twenty-five years of experience providing 3D animations and stills, FUSE Animation is your source for professional 3D animation for trade shows. This also includes virtual reality and augmented reality services. From photorealistic renders to animations that deliver, our talented animation team has you covered.

Contact our commercial animation studio for your next trade show. With 3D animation, you can rise above competitors, build connections, and strengthen your brand!

Ask us how we can help make your next trade show one to remember with stunning 3D animation, VR, and AR services!