3D Product Rendering: How to Avoid the Hidden Costs of Product Catalog Updates

Why Choose 3D Product Rendering?

Approximately 94% of shoppers research products online before making a purchase. Since you need your products to look as accurate to the way they look in real life, you’ll need the most high quality images available as quickly and as detailed as possible. Introducing 3D product rendering by FUSE!

3D product rendering images can appear either on:

⦁ Your website
⦁ In promotional materials
⦁ And in your product catalog

Depending on what you’re selling, you may need images of the product in an environment. Or, you may need a standalone image to show off specs. Maybe you need to insert it into stock photography for digital or print formats. You’ll need to address each of these needs during the photo shoot.

But a lot can happen in-between. Last minute changes to the design could set you back months while you wait for the manufacturers to update the product. And shipping delays could spell disaster for your product launch timeline.

With so much potential hassle just to get a single product photographed at the proper camera angle, you’ll need to consider all the planning that goes into photos for dozens of products every year, or whenever a new product line becomes available.

How Important are 3D Product Catalogs to Your Business?

Looking to invest in 3D product rendering instead of photography? At FUSE Animation, you can level up your product catalog with stunning 3D product artwork visuals!

Maybe product catalogs aren’t your top priority. However, as a company, you need to consider that your catalog is extremely important to your marketing strategy.

Your customers want to know everything about your products, down to the smallest detail before buying. And since people are drawn to 3D rendering visuals, you’ll stand out from the competition, since they will turn to your product catalog images for answers.

Group of eight power transmission auto parts


Keeping Your 3D Product Catalog Listings Up to Date

There are a few factors to keep in mind when keeping your listings up to date. You will need to:

  • Manufacture products,
  • Coordinate photo shoots, and
  • Update listings.

At FUSE Animation, we know personally that it can be a challenge to keep listings current. Especially if you’re a company with hundreds of products, it can become quite expensive to invest in those product shoots whenever new products release.


Meet Your Customers’ Needs with 3D Product Catalog Rendering!

3D product catalogs are a versatile and scalable alternative to photography that will save you time, money, and frustration with each new product release. 3D product rendering is a cost-effective solution for maintaining an ever-changing product catalog.

Product catalogs demand strict attention to detail, from image and text placement to sizing and resolution. They need to be both informative and exciting, or your clients may not pay attention.

But controlling every factor – lighting, angle, product imperfections – is nearly impossible at a photo shoot. This type of control and high-level precision creates dynamic product catalog images. Make product features pop with lighting or place it in a fantastic environment.

Compared to product catalog photos, which can feel flat or dull, FUSE’s 3D rendered images are beyond perfect. These product catalog images look amazing because we can show your product off in the best possible way – at tradeshows, on your website, and more! And you can bring this power to your catalog.

Replace your product catalog photography with 3D product rendering by contacting FUSE! Whatever you can imagine, we can render. Here are 4 reasons why you should choose 3D rendering for your marketing plan!


3D Product Rendering vs Photography

Late-stage design updates? No problem. Shipping delays? Nothing to worry about.

By using 3D rendering using professional industry computer software and technology for your product images, (such as Redshift), there’s no need to worry about manufacturing problems or marketing delays that are a result of having to schedule and wait for photo shoots. At FUSE, our expert 3D animation team instead uses 3D models for your products to create precise images of a watch, furniture, etc., which means you can start promoting your new product even before fabricating it.

See every product angle without needing to take dozens of pictures.

With 3D product rendering, you can move and manipulate that 3D render model however you want.

This method lets you go beyond a few photographs to create a perfect product image. For example, you can use dramatic angles for promos or interactive angles to show different product features.

Make it easy to make future adjustments.

As your business evolves, it will be nice to be able to make changes down the road. If you decide to change your product catalog’s look completely, that’s not a problem.

Rather than booking another photoshoot, simply talk with your animation team and make adjustments to the style, color, and overall look of those rendering files as needed. Check out our battlefield animation for an example of our work!

Keeps things consistent.

Another product catalog challenge is consistency and quality. According to a recent marketing study by MDG advertising, 67% of consumers say that image quality is an important factor in their purchasing decisions.

Related: Steps in the Animation Production Pipeline

Example: Zurn

For companies with huge catalogs, maintaining high-quality consistency across the entire catalog isn’t easy. For example, let’s look at Zurn, a plumbing product and water solutions manufacturer. Their product catalog is extensive. Zurn continually adds new products and updates existing ones throughout the year. But photos from one year to the next don’t look the same. Even subtle lighting, angle, or color differences can give catalogs a disjointed and inconsistent feel.

FUSE Animation partnered with Zurn to manipulate their 3D images to help them build assets with a consistent style. Helping Zurn overhaul their catalog and achieve consistency helped them improve their catalog significantly and bring about better quality and style across the board.

Related: Guide to the Best 3D Visual Effects Software

3D Rendered Product FAQs

Here are some of our most frequently asked questions about 3D rendering for products. If you have further questions, please don’t hesitate to reach out to the team today!


What is 3D product rendering?

3D product rendering is the process of creating lifelike digital images using 3D software. It’s a technique used to visually represent a product in three dimensions. This method is popular in various industries, such as product manufacturing, architecture, technology, and interior design. By using specialized 3D rendering software, FUSE’s artists can create realistic images of products, showcasing textures, colors, lighting, and environment for various uses, including marketing, prototyping, or to visualize design concepts.

How much does 3D product rendering cost?

The cost of 3D product rendering varies widely based on complexity, level of detail, and the project’s overall requirements. Each image will likely cost you around a few hundred to several thousand dollars. In addition, factors influencing cost include the intricacy of the product design, the realism required, the number of revisions, and the experience level of the 3D artist. We suggest getting quotes from multiple 3D animation companies for an exact estimate.

What is needed for 3D product rendering?

For a 3D product rendering project, several key elements are required. First, we’ll need a detailed description or concept of the product. This can include sketches, blueprints, or even physical models. Second, we use our 3D modeling software to create the digital representation of the product. Additionally, texture and lighting information is needed for enhancing realism. Lastly, we utilize state-of-the art technology with high processing capabilities to handle the intensive rendering process efficiently.

How to do 3D product rendering?

3D product rendering involves several steps. We first create a 3D model of the product using 3D modeling software, paying close attention to the product’s design and dimensions. Next, our team applies the textures and materials to the model to simulate real-world properties like. Third, we set up appropriate lighting to highlight the product’s features realistically. Finally, our team renders the scene using the software’s rendering engine, which processes the model into a final image or animation. This process requires both technical skills in 3D modeling and artistic sense to ensure the final product looks realistic and appealing.


Bring Your 3D Rendered Product Catalog to Life!

Spice up your product catalog with 3D rendering photorealistic renderings! Add interactive product configurations or dynamic 360-degree product views like the animation below.

From light to textures, it’s amazing what 3D rendering can do! FUSE can handle any product still, graphics, visual effects, or animations.

Think beyond the confines of traditional photography. Exploded product views let interested clients see the inner workings of your product. Interactive views let your audience play around with the product. And since videos work better than words, add an animation to show your product in action.

Ultra-high-resolution 3D images can work small-scale in a catalog or blown up on the side of a retail store. Repurpose those product catalog images for your website, promo materials, social media posts, and more. Seriously, your options are endless when you use 3D rendering for your product catalog.

Related: How to Create 3D Product Animation Videos for Your Brand

Contact FUSE Animation Today!

Contact FUSE Animation to make your vision come to life! Textures, lighting, and highly detailed renders are our specialty. Explore a year of possibility with FUSE!

Considering hiring a professional commercial animation studio? With 3D rendering, you can meet your clients’ needs head-on. You can build and maintain a high-quality catalog without scrambling to get items to a photography set or rushing to update product listings. Avoid those hidden costs of adding new or updated images to your product catalog with 3D rendering. Check out our guide to 3D rendering here for further information.

But even better than its speed and cost-effectiveness, services from a professional 3D animation studio will give you better results than traditional photography. You have control down to the tiniest detail, texture, motion blur, etc., with stunning precision, which means your product catalog will stand out in the best way.

Are you looking to give your product catalog a makeover? Contact FUSE Animation for 3D rendering services. Let’s discuss your product rendering today!

Group of plumbing and water solution product catalog images