Blog

Artist Highlight: Creativity and Collaboration with Ben Lodge

It’s time for another artist highlight. Today, we’re focusing on Associate Creative Director Ben Lodge and his evolving role at FUSE. Ben talks about developing his creative skills, memorable 3D projects, and supporting the creative team. About the Artist Ben has been working at FUSE since 2012. He started shortly after graduating from the Arts [...]

Feb 13, 2019

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Categories: 3D Rendering, Artist Highlight

The Tech is New, but CES 2019 Is Still About the Experience

CES 2019 officially ended last week. During our four days wandering around the 2.9 million net square feet of the convention center, we saw hundreds of exhibits. There were personal helper robots, self-driving cars, and screens that rolled up like a scroll. But rather than point out the craziest tech or exhibits we saw at [...]

Jan 16, 2019

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Categories: 3D Industry Trends, CES, Marketing

FUSE + CES Through the Years

As our team is busy getting ready for CES 2019, we've been thinking about our work at this event over the years. We'll be at this year's CES event and can't wait to check out 2019's most innovative tech and design. In this look back post, we’re talking about CES and our partnership with Sleep Number. [...]

Dec 19, 2018

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Categories: CES

Repurposing 3D Files to Build an AR Experience

Augmented reality (AR) has grown leaps and bounds in the past few years. It’s incredible what we can do with it now compared to just five years ago. Thanks to this rapidly improving tech, you can even create AR experiences using existing 3D files without needing to build an app. This ability brings incredible new [...]

Dec 12, 2018

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Categories: AR, Project Highlight

Turn to Product Rendering for Stunning Package Artwork

Imagine you’re releasing a new product this year. It’s an exciting time, and your whole team is ready to put the launch plan into action. Of course, you want to get that product out to market ASAP. But before you can release it, you’ll need to develop promo materials and product packaging. It takes time [...]

Oct 30, 2018

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Categories: 3D Rendering, Marketing

Avoid the Hidden Costs of Product Catalog Updates with 3D Rendering

How important are product catalogs to your business? Maybe they're not your top priority. But for customers, your catalog is extremely important. They want to know everything about your products down to the smallest detail before buying. And since people are drawn to visuals, they’re turning to your product catalog images for answers. But between [...]

Oct 23, 2018

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Categories: 3D Rendering, Marketing

Project Highlight: Battlefield Animation by Artist Zak Katara

At FUSE, we're always working on something new. Whether it’s playing around with new programs, trying out techniques, or just working through a cool idea. That's what we're focusing on this week with artist Zak Katara's nature-inspired battlefield animation. He created and rendered the entire animation in Blender using an amazing new add-on. In this post, [...]

Oct 16, 2018

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Categories: 3D Industry and Programs, 3D Rendering, Project Highlight

Start Strong, Finish Memorably with a Killer End Tag

Broadcast spots are all about getting information across to your audience. You’ve put work into your product and delivered it in a catchy way, adding emotion or humor to make the spot more memorable. But what about the ending? Don’t let all that work go to waste by fizzling out at the end. You’ve got [...]

Oct 10, 2018

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Categories: 3D Industry Trends, Marketing

Why Redshift is Our Favorite Rendering Engine

We've been asked a lot about the different software our team uses. As a 3D design studio, the rendering engine we use is particularly important. The FUSE team has used and experimented with a lot of 3D rendering programs over the years. For high-quality production work, our preferred renderer is Redshift (as you may have [...]

Oct 02, 2018

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Categories: 3D Industry and Programs, 3D Rendering

Exploring a Year of Possible with FUSE

We take on all kinds of projects at FUSE. Some of our clients have a specific need: a single animation or photorealistic product renderings. But many of our clients are looking for more. They’re looking for a long-term creative partner. Someone who can help them develop 3D visuals and assets for everything they might need. [...]

Sep 25, 2018

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Categories: 3D Rendering, General

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