Blog

Repurposing 3D Files to Build an AR Experience

Augmented reality has grown leaps and bounds in the past few years. It’s incredible what we can do with it now compared to just five years ago. Thanks to this rapidly improving tech, you can even create AR experiences using existing 3D files without needing to build an app. This ability brings incredible new opportunities [...]

Dec 12, 2018

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Categories: AR, Project Highlight

Our Creative Partnership with STIHL (Case Study)

We love talking about our creative partnerships. This week, we’re highlighting on our work with STIHL and their battery-powered Lightning product line. They needed hundreds of product images and animations, along with a cutting-edge broadcast spot for their annual sales event. To accomplish this, we partnered with media agency Red Letter Communications. About STIHL and [...]

Nov 13, 2018

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Categories: 3D Rendering, Project Highlight

Turn to Product Rendering for Stunning Package Artwork

Imagine you’re releasing a new product this year. It’s an exciting time, and your whole team is ready to put the launch plan into action. Of course, you want to get that product out to market ASAP. But before you can release it, you’ll need to develop promo materials and product packaging. It takes time [...]

Oct 30, 2018

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Categories: 3D Rendering, Marketing

Avoid the Hidden Costs of Product Catalog Updates with 3D Rendering

How important are product catalogs to your business? Maybe they're not your top priority. But for customers, your catalog is extremely important. They want to know everything about your products down to the smallest detail before buying. And since people are drawn to visuals, they’re turning to your product catalog images for answers. But between [...]

Oct 23, 2018

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Categories: 3D Rendering, Marketing

Project Highlight: Battlefield Animation by Artist Zak Katara

At FUSE, we're always working on something new. Whether it’s playing around with new programs, trying out techniques, or just working through a cool idea. That's what we're focusing on this week with artist Zak Katara's nature-inspired battlefield animation. He created and rendered the entire animation in Blender using an amazing new add-on. In this post, [...]

Oct 16, 2018

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Categories: 3D Industry and Programs, 3D Rendering, Project Highlight

Start Strong, Finish Memorably with a Killer End Tag

Broadcast spots are all about getting information across to your audience. You’ve put work into your product and delivered it in a catchy way, adding emotion or humor to make the spot more memorable. But what about the ending? Don’t let all that work go to waste by fizzling out at the end. You’ve got [...]

Oct 10, 2018

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Categories: 3D Industry Trends, Marketing

Why Redshift is Our Favorite Rendering Engine

We've been asked a lot about the different software our team uses. As a 3D design studio, the rendering engine we use is particularly important. The FUSE team has used and experimented with a lot of 3D rendering programs over the years. For high-quality production work, our preferred renderer is Redshift (as you may have [...]

Oct 02, 2018

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Categories: 3D Industry and Programs, 3D Rendering

Exploring a Year of Possible with FUSE

We take on all kinds of projects at FUSE. Some of our clients have a specific need: a single animation or photorealistic product renderings. But many of our clients are looking for more. They’re looking for a long-term creative partner. Someone who can help them develop 3D visuals and assets for everything they might need. [...]

Sep 25, 2018

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Categories: 3D Rendering, General

Training is Moving Digital … Are You?

How amazing is it that we can find almost anything by typing it into our smartphones? It’s the thrill of getting something on demand, right when you want it. The same is true for things at work – we send instant messages over Slack, have paychecks directly deposited, and get frustrated at two-second email delays. [...]

Sep 18, 2018

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Categories: 3D Industry Trends

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