Drive Traffic to Your Trade Show Booth (and Away from Competitors) with Dynamic 3D Visuals
Trade shows are an excellent way to show off your new products and connect one-on-one with existing and new clients. People travel hundreds of miles to attend trade shows, many of whom have buying power and are looking to make connections with vendors.
But getting people to your booth isn’t always easy. The average exhibition attendee spends over 8 hours looking at exhibits. With hundreds of booths to visit, that precious time is very limited, and so is your window of opportunity.
It’s not impossible to stand out though – you just need to know what will stop people in their tracks. Here’s why trade show attendees are so important and why stunning, unified branding is the best way to capture and hold their attention.
Why Are Trade Shows Important to Your Business?
First of all, about 4 out of every 5 trade show attendees has some form of buying power within their company. Along with that, 77% of surveyed executive decision makers found at least one new supplier at their last trade show.
In other words, people attending trade shows aren’t just looking to take home cool swag. They’re looking to make strong business connections and financial decisions.
This is great news! It means that nearly everyone visiting your trade show booth is valuable to your business. These attendees may need a new vendor, have a problem you just happen to solve, or might represent an untapped market.
But with so many competing exhibitors in one place, a lot of companies struggle to even catch their audience’s eye.
You know how important it is to make a strong impression – but what can you do to stand out among hundreds (or more) competing companies?
Attract Visitors and Keep Them Engaged with Stunning Graphics
It’s not enough just to catch visitors’ eyes on the trade show floor. You need to hold their attention and draw them in. Stunning, photorealistic graphics and animations can do this while elevating your brand above competing exhibitors.
Unique and exciting visuals help attendees see your brand now and remember it later.
Looking for eye-catching trade show display ideas? Consider this: videos and animations quite literally keep your audience engaged – they want to watch to the end! Here’s your opportunity to connect with trade show attendees and bring them to you…and away from your competitors.
Try a unique brand video, a silly animation, or even a VR experience.
In other words, offer passing attendees something new to see or hear. With impressive trade show display visuals, you can tell your story without needing to say a word. After all, the last thing you want to do is lose a potential customer because your staff is too busy. So, let your visuals do the talking.
Develop and Maintain a Unified Brand
Beautiful, pristine visuals across all your marketing channels will give your brand a unified look and feel. Use the same exhibit visuals in your social media posts, website banners, in print ads, and even in broadcast spots. These unified, branded visuals will remind attendees who you are both in person and online.
Not only does this build up a recognizable brand, but it also helps with your company’s overall image. With this unification, you come off as organized and strong. As a bonus, this will help you rise above competing brands who haven’t unified their visuals across channels.
Building and maintaining your brand’s look and feel doesn’t have to be complicated. 3D rendered visuals are versatile, meaning you can use the same images and animations across all your marketing channels. That includes both digital and print formats.
For example, we can deliver high-resolution, large-format trade show graphics, or high-resolution scalable assets for your website or social media posts. No need to edit or manipulate files to make them fit your needs – 3D assets are built to meet your specific needs.
Amplify Social Engagement Across All Your Marketing Channels
Modern trade show attendees aren’t just interacting with the content in front of them. They’re connecting on professional sites, checking in on social media, and even playing around with event apps.
According to a study conducted by Google, 66% of trade show attendees engage in online activities during the event. With that in mind, bringing attention to your trade show booth and away from their phones is only half the battle. You need to curate content that gets in front of them everywhere, not just in-person at your booth.
Share the same graphics, animations, and visual content on social media and connect with attendees and their business colleagues after the show. Encourage the people walking by to connect and share with your brand. Prepare these assets ahead of time and be able to engage with digital conversations on the fly.
You can do all this without needing to curate separate content that’s perfectly suited to each platform (that’s right: no more re-sizing, formatting, or struggling with image requirements). 3D assets are multi-purpose and versatile, making it easier to bring your brand online.
By opting for 3D visuals, you not only have large-format graphics and eye-catching animations but also photoreal digital assets usable across every marketing channel.
Keep Engagement Going After the Trade Show
You’ve captured the trade show attendee’s attention, got them to engage with your brand, and left a lasting impression. The exhibit is over, and your booth is dismantled. Now what?
Another reason to opt for 3D images and animations is their evergreen-ness and versatility. You can keep using them long after the trade show.
Continue using those same perfectly formatted graphics to encourage social sharing among attendees and reach out to leads. You can add those visuals to new Google Ad campaigns or on your website.
You don’t have to skip a beat between repping your brand at a trade show to continuing brand awareness campaigns and outreach.
For upcoming media coverage or press releases, your company has ready-to-use visuals to accompany the piece. Many trade shows even give out awards for best exhibit visuals and experiences. Your brand benefits from the coverage and boosts its reputation, letting you extend your reach even farther.
Find the Right 3D Partner for your Next Trade Show
FUSE is an award-winning 3D design studio with extensive experience in delivering powerful trade show imagery. In fact, our tradeshow VFX and animation work with Sleep Number earned them Best of CES awards 4 years in a row.
We can create incredible photorealistic visuals and deliver them in any format you need: large-format graphics, animations show attendees can see from three rows over, and digital assets for your website or social sites.
Whatever your trade show needs, we can deliver. Have an upcoming show and want to talk strategy? Give us a call or reach out on our website.