4 Reasons to Consider 3D Rendering in Your Marketing Plan

Why 3D Rendering for Marketing Campaigns?

As a business, you should seriously consider investing in 3D rendering for your marketing campaign.

So, why 3D rendering for your marketing strategy? Well, 3D rendering makes the impossible a reality.

3D Rendering vs Photography for Marketing

If you’ve used photography in the past but are considering 3D rendering instead, now is the perfect time to invest in 3D!

Rendered 3D images provide the benefits of being photorealistic, precise, and perfectly suited for any need.

Especially with harder-to-photograph products such as furniture, industrial equipment, or medical devices, photography isn’t as ideal. Also, with a 3D rendered image, you get a perfect image that has no glares, dark lighting, or manufacturing imperfections.

Another really cool aspect of 3D rendering is that it’s often difficult, and even impossible to tell the difference between a photograph and a rendered image.

Not only is 3D rendering for marketing incredibly detailed, it is also much more versatile and cost-effective when compared with photography. For example, with 3D images, you can more easily update or repurpose 3D imagery. This helps to reduce the likelihood of costly rebuilds. No more setting up an expensive set for a photo shoot!

Our 3D animation studio has more than 25 years of experience working with many different types of industries. We provide professional 3D rendering for marketing. Let’s talk more about all the benefits of 3D rendering for marketing and 4 reasons why you should consider using it in your digital marketing strategy.

What is 3D Rendering?

Let’s start with the basics. How does 3D rendering work and what is it?

With 3D rendering, we create images using three-dimensional data. Using this data, from either a CAD file or specs from the physical product itself, we design 3D wireframe models. Next, our animators run those 3D models through a rendering engine (such as Redshift).

The rendering software we use extracts data from the models to build a 3D image. This powerful software is able to calculate light, color, shadows, and texture to create highly detailed, photorealistic 3D images. Lastly, our team makes adjustments to the rendered images, such as adding a new environment, tweaking the lighting, etc., to your specifications.

Why Choose 3D Rendering?

Why do many business owners choose 3D rendering? Well, you can do so much with 3D rendering.

To demonstrate the power of 3D rendering, we’ve condensed a short list below of the biggest benefits of choosing to use 3D rendering. This includes commercial ads, interactive product catalogs, and animated videos or graphics for your website.

A 3D rendering of Insight's entire beer product line against a black background
Photorealistic 3D rendered image we created for Insight Brewing's entire family of beer.

What Are the 4 Biggest Benefits of 3D Rendering for Marketing Campaigns?

1. You Can Create the Impossible

With 3D rendering, you can create the impossible for your marketing campaign.

Thanks to rendered images that utilize 3D data, you don’t need your physical product present at all. Having a 3D rendered image instead of photographs gives you plenty of flexibility and an endless amount of creative possibilities. For example, your animation team has the flexibility to simply blow up the graphics for life-size product packaging or reduce for a small-scale digital/print product catalog.

2. It's Incredibly Versatile and Flexible

Do you want your product to sit on top of a mountain? Do you need it in 30 different colors? 3D rendering for marketing campaigns lets you have all that without needing to travel to a hard-to-reach location or spend all day photographing the same product multiple times.

And what if you change your mind?

You can see just how costly multiple photoshoots can be.

Sleep Number trade show booth featuring FUSE Animation trade show graphics
Sleep Number Trade Show Booth from CES 2018

2. Product Rendering is Budget-Friendly

To go along with our point above, compared to photography, 3D product rendering for your digital marketing strategy is incredibly cost-effective. It also is more environmentally-friendly, and doesn’t waste physical resources. (With photography building and scrapping photo sets is commonplace.)

With 3D rendering, you can adjust the lighting, colors, textures, etc., at a much more cost effective rate than with photography. You also skip the extra time, money, and effort of having to set up another photoshoot.

While product rendering does come with an upfront cost, once you have worked with a professional team of animators to build the 3D models you are looking for, updates moving forward are a breeze. All you have to do is open these files again and make the necessary changes and you’re all set.


For example, let’s say you’re launching a seasonal line or new products. You need to manufacture the product prototypes, ship them to another site, and then set up a photo shoot. Not only can logistics be a nightmare, but the expenses will add up.

Every time you release a new product or product line, you’ll have to invest in having more photos taken. Compare that with always having 3D rendered images that can simply be adjusted.

3. Precise, Perfect Assets. Every Time.

With 3D rendering, you get all the control of small details that you could possibly want, which simply isn’t feasible with photography. In fact, you can make the tiniest, most minor adjustments while still keeping the imagery photorealistic!

With this high level of precision, using 3D product rendering means you can have perfect, precise assets every time.

Close-up 3D render of skin cell repelling moisture
Still image from a 3D medical animation showing moisture loss through skin cells.

4. What You Can Do with 3D Rendering for Your Marketing Plan

There are endless possibilities with 3D rendering. Whether you need 3D rendering for your marketing campaign, or to create interactive product configurations, there are no limitations.

So, you may be wondering how you can streamline your marketing strategy using 3D rendering.

Product Marketing

Statistics reveal that we as humans are very drawn to visuals – in fact, it is estimated that about 90% of the information our brains process is visual. By using 3D rendered visuals, you can significantly improve comprehension and retention. This creates much better engagement in your marketing campaign as people are going to recall visual elements better.

No matter if you need 3D rendered images of colorful beer cans or the newest digital fitness watch, your customers are sure to better engage with your products if they see unique and visually appealing visual elements.

You can construct an entire city, send your mascot rocketing to space, or create a memorable logo animation! Nothing is impossible with 3D rendering for marketing.

White smart watch with a digital face against black background

Start Marketing Even Before You Have a Prototype

Creating and launching a new product can be exceptionally time-consuming and expensive. Once you have built the engineering files and sent them to the manufacturer, you will need to wait for a prototype if you want to start marketing right away.

And if there are last minute changes, these may or not make it to the manufacturer in time, which may mean that you’re waiting quite a while before the new prototype is available.

It’s quite a process.

However, if you have all the visual marketing assets available before sending them to the manufacturer, it makes this process quite easier! And it’s possible with 3D product rendering. A 3D rendered image is basically a pre-prototype which enables you to sidestep needing a physical product.

Engage Your Audience with Interactive, Dynamic Content

While you can’t always put your new product directly into your customer’s hands, you can simulate the experience.

With the help of 3D augmented reality and interactive graphics, your audience can interact your product, even if they aren’t physically touching it! This is a more effective way to allow a “sneak peak” into how your product works, it’s inner mechanisms, and all the layers of your product – with the help of visually appealing 3D animation!

An example of our work is Sleep Number. We partnered with them to help them show off their Dual Temp layer bedding by rendering “invisible” temperature changes. Not possible with photography or videography!

Strengthen Your Brand

3D still from brand video featuring central skyscraper in front of sunset
Shot from the branding video we created for Viracon.

Making the Switch to 3D Rendering for Your Marketing Strategy

With its diverse applications, 3D rendering for marketing offers capabilities far above those of traditional photography. If you’re looking for the best ROI for your marketing strategy, we present 3D rendering as a cost-effective, long-lasting, and flexible option for you – and the visuals will leave a lasting impression on your audience!

Contact FUSE Animation

At FUSE Animation, we are passionate about helping companies launch their products, developing marketing assets, and more. We are here to help you tell your story and elevate your brand! Contact our animators today!

We’re always looking to collaborate on new and exciting 3D rendering marketing projects. So give us a call today to discuss your project!