4 Reasons to Consider 3D Rendering in Your Marketing Plan

Why 3D Rendering for Marketing Campaigns?

While many opt for photography, it’s important to note that there are many benefits to instead choosing 3D rendering for your marketing strategy. As such, as a business, you should seriously consider investing in 3D rendering marketing to showcase your products and services.

Let’s talk about the benefits of 3D rendering for marketing over photography:

3D Rendering vs Photography for Marketing

So, why use 3D rendering for your marketing strategy? Rendered 3D images provide the benefits of being photorealistic, precise, and perfectly suited for any need.

To compare, especially with harder-to-photograph products such as furniture, industrial equipment, or medical devices, photography isn’t as ideal. Also, with a 3D rendered image, you get:

  • Perfect image that has no glares
  • No dark lighting
  • No manufacturing imperfections

Another really cool aspect of 3D rendering marketing is that it’s often difficult, and even impossible to tell the difference between a photograph and a rendered image.

With it’s incredible detail, 3D rendering marketing is much more versatile and cost-effective when compared with photography. More information here in our why you should ditch photography for 3D rendering article.

For example, you can more easily update or repurpose 3D imagery. This helps to reduce the likelihood of costly rebuilds. No more setting up an expensive set for a photo shoot!

At FUSE Animation, we provide professional 3D rendering for marketing. In fact, our 3D animation studio has more than 25 years of experience working with many different types of industries.

Now, let’s talk more about all the benefits of 3D rendering for marketing and 4 reasons why you should consider using it in your digital marketing strategy:

A 3D rendering of Insight's entire beer product line against a black background
Photorealistic 3D rendered image we created for Insight Brewing's entire family of beer.

What is 3D Rendering?

Let’s start with the basics. How does 3D rendering for marketing work and what is it?

With 3D rendering, we create images using three-dimensional data. Using this data, from either a CAD file or specs from the physical product itself, we design 3D wireframe models.

Next, our animators run those 3D models through a rendering engine (such as Redshift). For more information about rendering, check out this guide to 3D rendering.

The rendering software we use extracts data from the models to build a 3D image. This powerful software is able to calculate light, color, shadows, and texture to create highly detailed, photorealistic 3D images.

Lastly, our team makes adjustments to the rendered images, such as adding a new environment, tweaking the lighting, etc., to your specifications.

Why Choose 3D Rendering?

Why do many business owners choose 3D rendering for marketing? In short, you can do so much with 3D rendering.

To demonstrate the power of 3D rendering, we’ve condensed a short list below of the biggest benefits of choosing to use 3D rendering. This includes commercial ads, interactive product catalogs, and animated videos or graphics for your website.

What Are the 4 Biggest Benefits of 3D Rendering for Marketing Campaigns?

1. Endless Amount of Creative Possibilities

With 3D rendering marketing, you can create the impossible.

Thanks to rendered images that utilize 3D data, you don’t need your physical product present at all. Having a 3D rendered image instead of photographs gives you plenty of flexibility and an endless amount of creative possibilities.

For example, your animation team has the flexibility to simply blow up the 3D rendered graphics for life-size product packaging or reduce for a small-scale digital/print product catalog.

2. Incredibly Versatile and Flexible when Compared with Photography

Do you want your product to sit on top of a mountain? Do you need it in 30 different colors?

3D rendering for marketing campaigns is both versatile and flexible. This means you can have just about any render you need without needing to travel to a hard-to-reach location or spending all day photographing the same product multiple times.

And what if you change your mind?

You can see just how costly multiple photoshoots can be.

Sleep Number trade show booth featuring FUSE Animation trade show graphics
Sleep Number Trade Show Booth from CES 2018

3. Budget-Friendly

To go along with our point above, compared to photography, 3D rendering marketing is incredibly cost-effective. It’s also more environmentally-friendly, and doesn’t waste physical resources (with photography building and scrapping photo sets is commonplace.)

With 3D rendering marketing, you can adjust the lighting, colors, textures, etc., at a much more cost effective rate than with photography. You can also skip the extra time, money, and effort of having to set up another photoshoot.

Note: While 3D product rendering does come with an upfront cost, once you have worked with a professional team of animators to build the 3D models you are looking for, updates moving forward are a breeze. All you have to do is open these files again and make the necessary changes and you’re all set!


Let’s say you’re launching a seasonal line or new products. You need to manufacture the product prototypes, ship them to another site, and then set up a photo shoot. Not only can logistics be a nightmare, but the expenses will add up.

Every time you release a new product or product line, you’ll have to invest in having more photos taken.

Now, compare that with always having 3D rendered images that can simply be adjusted.

4. Highly-Detailed Assets

With 3D rendering for marketing, you get all the control of small details that you could possibly want, which simply isn’t feasible with photography. In fact, you can make the tiniest, most minor adjustments while still keeping the imagery photorealistic!

With this high level of precision, using 3D product rendering means you can have perfect, precise assets every time.

Close-up 3D render of skin cell repelling moisture
Still image from a 3D medical animation showing moisture loss through skin cells.

What You Can Do with a 3D Rendering Marketing Plan

There are endless possibilities with 3D rendering. Whether you need 3D rendering for your marketing campaign, or to create interactive product configurations, there are no limitations.

So, you may be wondering how you can streamline your marketing strategy using 3D rendering.

Product Marketing

Statistics reveal that we as humans are very drawn to visuals – in fact, it is estimated that about 90% of the information our brains process is visual. By using 3D rendered visuals, you can significantly improve comprehension and retention. This creates much better engagement in your marketing campaign as people are going to recall visual elements better.

No matter if you need 3D rendered images of colorful beer cans or the newest digital fitness watch, your customers are sure to better engage with your products if they see unique and visually appealing visual elements.

You can construct an entire city, send your mascot rocketing to space, or create a memorable logo animation! Nothing is impossible with 3D rendering marketing.

White smart watch with a digital face against black background

Start Marketing Even Before You Have a Prototype

Creating and launching a new product can be exceptionally time-consuming and expensive. Once you have built the engineering files and sent them to the manufacturer, you will need to wait for a prototype if you want to start marketing right away.

And if there are last minute changes, these may or not make it to the manufacturer in time, which may mean that you’re waiting quite a while before the new prototype is available.

It’s quite a process.

However, if you have all the visual marketing assets available before sending them to the manufacturer, it makes this process quite easier! And it’s possible with 3D rendering marketing. A 3D rendered image is basically a pre-prototype which enables you to sidestep needing a physical product.

Engage Your Audience with Interactive, Dynamic Content

While you can’t always put your new product directly into your customer’s hands, you can simulate the experience.

With the help of 3D augmented reality and interactive graphics, your audience can interact your product, even if they aren’t physically touching it! This is a more effective way to allow a “sneak peak” into how your product works, it’s inner mechanisms, and all the layers of your product – with the help of visually appealing 3D animation!

An example of our 3D rendering work is Sleep Number. We partnered with them to help them show off their Dual Temp layer bedding by rendering “invisible” temperature changes. Not possible with photography or videography!

Making the Switch to 3D Rendering for Your Marketing Strategy

With its diverse applications, 3D rendering for marketing offers capabilities far above those of traditional photography.

If you’re looking for the best ROI for your marketing strategy, we present 3D rendering as a cost-effective, long-lasting, and flexible option for you – and the visuals will leave a lasting impression on your audience!

Looking for more information about 3D rendering? Please check out our extensive 3D rendering guide here.

3D Rendering Marketing FAQs

What is rendering in marketing?

3D Rendering in marketing refers to the process of a professional 3D animation company like FUSE creating photorealistic or non-photorealistic images from a 3D model using computer software. These images are then used in various marketing materials, such as brochures, billboards, online ads, and virtual tours, to visually communicate a product, property, or concept’s features and benefits.

This technique allows potential customers to visualize products in a highly detailed and realistic manner before they are physically produced or completed, enhancing engagement and aiding in the decision-making process in an easily digestible format.

How big is the 3D rendering market?

The 3D rendering market is experiencing rapid growth, driven by its increasing application in fields such as architecture, entertainment, and real estate. While exact figures vary, it’s expected to expand significantly, reaching a value of several billion dollars in the near future.

This growth is fueled by advancements in technology, a higher demand for real-time rendering, and the adoption of cloud-based rendering solutions. The market’s expansion underscores the importance of 3D rendering in today’s digital visualization and design strategies.

Which software is best for 3D rendering?

Popular options include Autodesk 3ds Max for its comprehensive modeling and animation tools, especially favored in the video game industry and architectural visualization. Blender is highly regarded for being a free, open-source option with a wide range of capabilities for modeling, animation, and rendering.

Cinema 4D is preferred for motion graphics due to its user-friendly interface and robust features. Lastly, V-Ray is widely used across various industries for its realistic rendering capabilities.

How do clients benefit from 3D rendering?

Clients benefit significantly from 3D rendering as it offers a realistic visualization of a product or service. It enhances decision-making by providing detailed previews of how spaces or products will look and function, facilitating better planning and visualization of the product.

Additionally, 3D rendering can be used for marketing purposes, helping to attract investors or customers by showcasing a product or a service’s potential in a visually appealing way.

3D still from brand video featuring central skyscraper in front of sunset
Shot from the branding video we created for Viracon.

Contact FUSE Animation for 3D Rendered Marketing Services!

At FUSE Animation, we are passionate about helping companies launch their products, developing marketing assets, and more. Our commercial animation studio is here to help you tell your story and elevate your brand! Contact our animators today!

We’re always looking to collaborate on new and exciting 3D rendering marketing projects. So give us a call today to discuss your project!