Turn to Product Rendering for Stunning Package Artwork
Imagine you’re releasing a new product this year. It’s an exciting time, and your whole team is ready to put the launch plan into action. Of course, you want to get that product out to market ASAP. But before you can release it, you’ll need to develop promo materials and product packaging. It takes time to test and perfect these designs, so you’ll want to dive in right away.
But all of that – the pre-launch marketing, the packaging design, the release itself – is on hold until the product’s been manufactured. After all, you can’t set up a photo shoot without prototypes. That means a lot is riding on your manufacturer’s timeline. One single delay could derail the entire launch timeline.
Don’t let this happen. You don’t need to rely on manufacturing timelines to set this plan into motion. Instead, opt for 3D rendering to visualize your product’s package design without needing a physical product.
By developing product packaging using photorealistic 3D rendering, you can get your product to market fast to meet your launch deadline.
Start Developing Package Designs with Pre-Prototype Visuals
We know product packaging is highly valuable to businesses. In a 2018 market research study conducted by Ipsos, 72% of consumers said that packaging design influences their purchasing decisions.
Given how strongly we’re drawn to visuals, this stat isn’t surprising. What’s more compelling about this number is how it emphasizes the importance of a stellar package design.
Product packaging needs to combine design and function; it needs to be eye-catching and informative. Packaging design also influences how customers see your brand as a whole.
For that reason, developing the perfect product packaging takes a long time. You need to do consumer research, figure out packaging material, get buy-in, and – of course – you need pristine visuals. Here’s where you can run into some serious delays.
Unless you’re opting for 3D rendering, of course.
We can create a 3D model based on CAD files or other engineering data. With that model, we can change lighting, texture, color, and more to build photorealistic package artwork. Think of it as a pre-prototype. By using 3D rendering for your product packaging, you can begin designing, testing, and marketing a product well before its release date.
Make Product Design Changes on the Fly
Developing packaging designs and artwork before your product is available is a compelling reason for choosing 3D rendering.
Last minute design changes happen. Usually, they leave manufacturers and marketers alike scrambling to meet deadlines. But since photorealistic 3D rendered assets are so flexible, these late-stage changes aren’t as big of a deal. It’s easy enough for us to revisit an existing 3D file to make design adjustments to the artwork.
This quality makes 3D rendering an excellent choice for companies wanting to meet tight deadlines and stick to a product launch timeline. No amount of manufacturing delays or product design changes affect your ability to start marketing or developing packaging.
Another reason this flexibility is great for product packaging?
High-resolution 3D assets are scalable, which means they won’t warp or get pixelated at different sizes. These assets can shrink down for product packages or print catalogs without losing any detail.
You can blow up those same images to show life-size product images on the side of a box, like this Kenmore vacuum image. At any size, these assets are crisp and clear.
Faster, Easier User Testing
There are more reasons to choose 3D rendering for product packaging than wanting to start developing artwork right away. Even if you have a prototype ready to go, product photos can create roadblocks down the road. This is especially true with pre-launch product package testing and approval.
Product packaging and design play an essential role in overall sales and brand recognition. For this reason, companies tend to do rigorous testing on their product packaging before it’s released. Many companies do A/B testing with outside audiences to discover which designs do better than others. Some packaging designs may go through dozens of changes. Even after all that, final designs still need stakeholder and executive buy-in.
How does product photography delay this process?
Well, there’s only so much photographers can do to touch up photos. So, if your test audience or team members give feedback that requires new angles or colors, you’re stuck setting up another photo shoot for additional product images. Then you’ll go through the process all over again.
Instead, you can use photorealistic 3D rendering to create and tweak package artwork as you go. You can even develop multiple iterations of the packaging to show specific market segments and perfect the final design. Since rendered images rely on 3D models instead of actual photos, adjusting angles, color, or lighting is much easier.
With this method, conducting multiple rounds of testing is not only faster, but it’s also more cost effective.
Tis the Season for Promotional Designs
Who doesn’t love seasonal promotions? New spring colors, holiday-themed styles, back-to-school designs. It doesn’t matter what type of product you sell; you’re probably launching a seasonal campaign at some point during the year.
Here’s yet another area where 3D product rendering shines.
Revisit existing product packaging files and make changes to fit your seasonal campaigns. You can keep some design elements the same while changing the product’s environment, adding accessories to the product image, or changing the lighting to fit your campaign’s mood.
Sure, you could do another photo shoot for a seasonal campaign. But now you’re adding additional props and backdrops, not to mention shipping products to a set or fabricating new products in a different style. There’s also an added issue of inconsistency.
We mentioned earlier that product packaging reflects on a brand as a whole. If your photos from one campaign to the next aren’t consistent with your “regular” packaging, these promotions could look off.
Photorealistic 3D rendered images can take your next seasonal campaign to the next level without skipping a beat. We can keep packaging designs consistent from one season to the next while adding new elements or colors.
You Don't Have to Wait for a Prototype to Develop Stellar Product Packaging
Manufacturing delays can wreak havoc on your product launch timeline if you’re not careful. If you’re relying on product photos to develop packaging designs, you could be stuck with outdated photos or missed deadlines without a prototype.
With all the work you’re putting into planning and marketing your new product, it just makes sense to find an alternative to product photography. By switching to 3D rendering for your product packaging designs, your options become limitless. Turn to a company with 3D product rendering services to get you on your way.
You can make design changes on the fly, scale assets to any size you need, and quickly launch seasonal designs. But better yet, you can get that new product to market fast and save packaging development time.