3D animation is the process of creating three-dimensional products, objects, backgrounds, etc., and setting them in motion within a digital environment. You will commonly see 3D animation used for the web, social media marketing, product design, film, cartoons, commercials, and video games.

A professional 3D animation studio will use modeling, layout, animation, and 3D rendering via a rendering engine like Redshift, to bring your product to life. More on the stages of 3D animation below.

3D animation starts with the overall concept for marketing and animating your product or service. Once the concept for your 3D animation is in place, the next steps involve 3D modeling, texturing, animating, rendering, compositing, and visual effects.

Ask our experts more about this process to see how we will develop the concept and create the animation for your specific project.

You may likely be wondering how to effectively and quickly find the best optimal 3D animation services. To start, be sure you are well-informed about common terminology or software that is used in 3D animation; for example, Maya or Blender. We highly recommend you take a look at the 3D animation studio’s portfolio to see the work they do.

During your search, you should conduct an interview in advance to try to find more details about the company, their animation process, and their work experience. Also, provide as much information as possible about the nature of your project to see if you are a good fit. Finally, only hire an animation team who you 100% trust to handle every detail of your project.

There are plenty of benefits of 3D animation. To start, the photorealistic imagery and visual effects create better user engagement with your audience. Most viewers enjoy watching highly detailed animations to help them better understand the product you are trying to market. Additionally, 3D animation sparks their interest and holds their attention.

For marketing purposes, 3D animation helps to convey your brand better. Animation is the perfect tool for explaining the goal of your business. A well-made animated video will stay in your audience’s mind and will make your brand unique and stand out from the crowd. Here are 4 reasons to consider 3D rendering in your marketing plan.

3D animation and graphics can result in stunning 3D product artwork, providing a great alternative to photography.

Lastly, opting for 3D animation means that you will attract more online traffic or even traffic to your trade shows. You can post your animations on your landing page or social media platforms, since videos help to significantly increase conversions.