The Challenge

Viracon approached us a few months back looking to push their brand into the future with an animated corporate video. We were tasked with creating a spot that not only showed the technological advancement of their brand, but also created a sense of security and authenticity. For a creative starting point, we went with the concept of a solid foundation being built, followed by a beautiful building constructed from that foundation. During this process, the Viracon glass would be incorporated in a magical, engaging method.

“Viracon asked us to help them get people excited about glass, and that’s what we did. There are a lot of fun problems to solve when making something as large as a skyscraper, and the city around it. Viracon gave us an opportunity on this one to create an amazing building covered in high-tech glass, and we produced a beautiful animation to show it all off. Large or small, we’ll take your ideas and products, and turn them into visuals that are guaranteed to turn heads.”

– Ben Lodge, Senior Animator

Getting Started

To begin this project, we first got our voiceover recorded and music selected. We knew this aspect of the video was crucial, as it would drive the overall pacing and imagery. After this initial step, we moved onto the creation of this realistic, digital cityscape. This was a very
time-consuming undertaking. FUSE’s large, capable team take on projects like this regularly, giving us experience in handling large-scale projects without risking the deadline or budget.

In Progress

After creating the 3D city, we started moving cameras around the scene in sync with the music. R&D time was spent working out how to control the glass application. Then we moved into texturing and lighting the shots. As artists, we wanted to build and explore the metro we’d created, transforming it into a beautiful, seamless experience for the viewer.

The End Result

This project wrapped with a bold and beautiful video for Viracon. The client was exhilarated with the final video, and excited about the next step in their organization’s branding efforts. We were really happy with the outcome too, as we got to implement some new technology and experiment with some unique ways to light and render this video.

“We have appreciated the efforts of the entire team at FUSE. You are a talented group with the ability to listen to our needs, then apply your creative ideas and capabilities to deliver really good work.
The Viracon team is excited with the results of the first two videos, and are anxious for more. Look forward to working with you again soon!”

– Annette Panning , Director, Marketing & Product Management