Training is Moving Digital … Are You?
How amazing is it that we can find almost anything by typing it into our smartphones? It’s the thrill of getting something on demand, right when you want it. The same is true for things at work – we send instant messages over Slack, have paychecks directly deposited, and get frustrated at two-second email delays.
Why should workplace training be any different?
On-demand access to training videos and materials is becoming the new norm. Videos and interactive content help train employees better and faster, and more employees are off-site than ever. All of this leads to training trending towards digital formats, and organizations needing to find a way to incorporate digital training materials into their workplace.
Take a look at what your company does for training – are you keeping up with the trend?
Looking at How Companies Today Use Video
We looked at a 2017 “State of Video in the Enterprise” report from Kaltura to see how businesses currently use video. This report focused on video use in 650 different sized companies around the world in various industries.
- 71% report watching more videos for work this year than the previous year
- 80% of large companies consider video integration into tech platforms critical
These stats may not surprise you. They didn’t surprise us. Video content everywhere is on the rise, with forecast reports showing that 80% of all Internet content will be video by 2019. So, it would make sense that video use in enterprises is also growing.
But what does this have to do with training?
In the same report that showed pretty much everyone believes videos are increasingly important, 98% say videos are valuable for training employees better and faster.
Let’s Break That Down – Do Videos Really Train Employees Faster?
Employees can access videos and digital training materials from anywhere, which is important today because more people are working from home or off-site than ever. 43% of the American workforce as of 2017, in fact.
In addition to reaching employees who aren’t in the office, companies with employees scattered across the state, country, or even overseas can’t always fly over for the latest training. Besides, who would want to pay for that?
Long-distance employees require long-distance training. Digital assets like animated product demos and interactive 3D content bring training directly to your employees (or audience), letting them learn on demand.
From a Pella training video demonstrating quick & easy window installation.
But Are Training Videos Actually Better for Employees?
Videos and interactive content convey information really well. Arguably better than just listening to a presenter talking about a topic or reading about it, because most people are visual learners. Research suggests that people tend to remember only about 10% of new information after a few days. But if you include visuals with that info, the number jumps up to 65%.
For that reason, videos definitely increase long-term retention – especially short, easily-digestible ones. Add an interactive element to further boost that number. People tend to remember 80% of what they see and do versus just 20% of what they read.
Product demo animations like the one below train both internal staff and external audiences about product or service offerings. By adding relevant text and “how-to” guides to these visuals, you can appeal to different types of learners.
Consider too that your trainees can revisit those digital training materials to review or go at their own pace. You can (and should) even add in quizzes to test their understanding – and make sure they’re paying attention.
Better retention, higher rate of engagement… yes, we’d agree with that report’s findings: videos train employees better.
The Dangers of Not Going Digital
Maybe your company has always relied on in-class training and isn’t interested in making the switch just yet. Going forward, however, this may prove detrimental. Remember that enterprise-wide study from 2017? More employees watch videos for work than ever. And most expect them to play a critical role in their company’s success.
Enhancing those videos with visual effects, implemented 3D assets, and interactive content further improve retention and engagement. Training is going digital. If you’re not moving with it, your training programs and company may fall behind.
FUSE Animation is an award-winning design studio that creates engaging, dynamic 3D animations and interactive content. With our 3D work, we can create digital training materials that reinforce your training message and improve info retention.
Since 3D assets are versatile and evergreen, you can reuse them for different training videos, on your website, or self-service employee platform. Give us a call today to see how we can help transition your training materials into digital, accessible collateral.