Posts Tagged
‘Marketing’

Check Out Our Award-Winning Work from Indigo Design Contest

Our medical animation received awards from Indigo Design Award and London International Creative Contest. We’re excited to share the news that we won another award! Our submission to the international 2019 Indigo Design Award contest received a bronze award in the Computer Animation category. About the Contest The Indigo Design Award is an international design [...]

Apr 10, 2019

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by: Shae Moloney

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Tags: 3D Animation, Marketing, Project/Artist Highlight

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Categories: Project Highlight

How to Harness the Power of AR to Put Your Furniture Into Customers’ Hands

Imagine letting your customers shop for your furniture from anywhere. Not just looking through a digital catalog or reading reviews, but actually trying out different pieces in their own home. Brands like IKEA and Wayfair are already building furniture AR experiences to let customers try out products at home. Other competing companies are close behind. [...]

Mar 05, 2019

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by: Shae Moloney

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Tags: AR, Industry Trends, Marketing, Product Rendering

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Categories: 3D Industry Trends, AR, Marketing

The Tech is New, but CES 2019 Is Still About the Visual Experience

CES 2019 officially ended last week. During our four days wandering around the 2.9 million net square feet of the convention center, we saw hundreds of exhibits. There were personal helper robots, self-driving cars, and screens that rolled up like a scroll. But rather than point out the craziest tech or exhibits we saw at [...]

Jan 16, 2019

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by: Shae Moloney

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Tags: CES, Industry Trends, Marketing, Trade Show

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Categories: 3D Industry Trends, CES, Marketing

Turn to Product Rendering for Stunning Package Artwork

Imagine you’re releasing a new product this year. It’s an exciting time, and your whole team is ready to put the launch plan into action. Of course, you want to get that product out to market ASAP. But before you can release it, you’ll need to develop promo materials and product packaging. It takes time [...]

Oct 30, 2018

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by: Shae Moloney

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Tags: 3D rendering, Marketing, Product Packaging, Product Rendering

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Categories: 3D Rendering, Marketing

Start Strong, Finish Memorably with a Killer End Tag

Broadcast spots are all about getting information across to your audience. You’ve put work into your product and delivered it in a catchy way, adding emotion or humor to make the spot more memorable. But what about the ending? Don’t let all that work go to waste by fizzling out at the end. You’ve got [...]

Oct 10, 2018

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by: Shae Moloney

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Tags: 3D Animation, Branding, Industry Trends, Marketing, VFX

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Categories: 3D Industry Trends, Marketing

Drive Traffic to Your Trade Show Booth (and Away from Competitors)

Trade shows are an excellent way to show off your new products and connect one-on-one with existing and new clients. People travel hundreds of miles to attend trade shows, many of whom have buying power and are looking to make connections with vendors. But getting people to your booth isn’t always easy. The average exhibition [...]

Sep 10, 2018

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by: Shae Moloney

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Tags: Marketing, Product Rendering, Trade Show, Trade Show Graphics

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Categories: 3D Rendering, Marketing

Why You Should Ditch Photography Sets for Zero Waste 3D Rendering

Photoshoots can be time-consuming and finicky. You need to make sure the lighting is perfect, the prototype shipped on time, and the set looks just right. It can be an expensive ordeal, especially considering travel costs and setup for the shoot itself. But have you ever considered the toll photography sets take on the environment? [...]

Aug 14, 2018

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by: Shae Moloney

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Tags: 3D rendering, Marketing, Product Rendering

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Categories: 3D Rendering

VR: How to Launch an Ad Campaign People Will Never Forget

We talk a lot about the future of content marketing and how it's changing. In fact, in a recent blog post, we pointed out that peoples’ preference for watching videos over reading is changing how companies develop marketing strategies. We know that video ads are a successful marketing tactic right now. But in the future, this [...]

Jul 30, 2018

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by: Shae Moloney

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Tags: Industry Trends, Marketing, VR

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Categories: 3D Industry Trends, VR

Why VR Is Too Big to Ignore

To say that the Virtual Reality (VR) industry is rapidly growing would be an understatement. By 2025, the global VR market is expected to reach $48.5 billion. Active user numbers are on the rise, VR headset sales are skyrocketing, and big tech players like Apple are hinting at releasing their own hardware to access VR [...]

Jul 23, 2018

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by: Shae Moloney

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Tags: Industry Trends, Marketing, VR

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Categories: 3D Industry Trends, VR

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