The Challenge

Stihl has been making reliable gas powered tools for years, now they are moving into battery powered models. They needed hundreds of products photographed and filmed as well as a cutting edge commercial to really kick off this new chapter for the company. The real challenge is making the new battery powered products look great, while being respectful to the gas powered line. Luckily we partnered with Red Letter Communications, Inc. to keep that perspective in line.

“The shear scale of this project made it both challenging and exciting to work on. Roughly 100 images across 34 different products lead me to create a specialized work flow and a way to keep everything organized. Working directly with Seth and Andy from Red Letter Communications helped make the project go very smoothly.”

– Levi Krippner, Senior Rendering Specialist

Getting Started

After a little back and forth with the engineers in Germany, we started receiving massive amounts of CAD data. Luckily we own several different engineering programs ourselves so we were capable of converting all of the files ourselves and removing any additional workload to the engineers. The last thing we want to do is create work for someone else.

In Progress

This project was monumentally huge. We broke our pool of creatives into several teams. We had one group tackle the massive amounts of still renders for web and print, ensuring they are all photo real and 100% accurate. The second team took on broadcast. This was a heavy sought after assignment as it involved outer space and special effects. We also did a lot of work adding new CGI elements to photography. This is a great way to get the most out of photo shoots and CGI assets.

The End Result

When the dust finally cleared we created over 400 unique images, 20 animated 360 product spins, 3 commercial spots and half a dozen CGI enhanced photographs and one happy client. STIHL was thrilled with how quickly our team created such a massive amount of work in two months and supplied their team with high resolution, extremely versatile graphic assets. We are looking forward to creating the same kind of library for all their gas powered products.

“FUSE was great to work with. Very fast, friendly and precise.” – Drew Wright – Director of Video Services,  Red Letter Communications, Inc.