Gates is a leading manufacturer of application-specific fluid power and power transmission solutions. They provide services to customers across the industry spectrum, bringing relentless innovation and uncompromising quality to every product they make. If it runs, Gates can help it run better.


Their reputation is built on over a century of experience, but everything they do is geared toward powering the future. When we were presented the opportunity to modernize their extensive product catalog imagery, we couldn’t have been more excited!

One of the challenges for a global manufacturing company with as many product offerings as Gates is having to continually update their ever-evolving product catalog with imagery. In comes FUSE. With our application of photo-realistic 3D rendering, we provide total precision, flexibility, and control while allowing us to build up an asset library and provide product updates with ease.

We began our work with Gates through an agency partnership and worked very closely with account teams and product managers to coordinate the shipping of physical products from Gates’ Power Transmission, Fluid Power, and other product catalogs. From there we set up a team of dedicated artists that photographed and documented each part, built 3D models of each product and created photo-realistic still renders which were used for the newly re-designed Gates website.

The images we’ve created for Gates have been an early success in powering their product imagery into the future, much like they’re doing with their products, and we’re looking forward to our continued partnership.