The Challenge


FUSE Animation is a full service 3D rendering and animation agency in Minneapolis. People come to us when they’ve been tasked with the impossible, whether that means showing the functionality of a complex medical device or creating a personalized, interactive shopping experience for your customers. When you need to leave a lasting impression—we can help.

“The Fjords project was an exciting challenge to tackle. Our objective was to showcase the materials and components that went into the chair, while keeping everything very elegant and stylish—right in line with Fjords’ design ethos. We ended up with a piece that beautifully showcases the chair’s curves and lines, while letting us flex our creative muscles in unique and interesting way.”

– Ben Lodge, Senior Animator

Getting Started


To get things off the ground, the client provided us with partial CAD data supplied by their engineers. Our team at FUSE completed the models structure and then developed digital cloth and stitch work. We worked with Fjord to develop a visual story based on a series of key features that needed to be displayed. Once those elements were in place it was time to get animating.

In Progress


We then selected music for the video and began to create draft versions of the video, these would then be reviewed with our team and the client via video chat or call. This allowed for the client to have a solid voice in the development of the video while our team keeps the ideas in line with the overall look and length of the production.

The End Result


This project ended with a series of great looking stills and a really engaging animation that hit all the high notes of what sets this product apart. Their new sleek chair received a spike in sales and orders from consumers and resellers alike. The success was so overwhelming we are currently developing 3 more chair videos.

“Our customers really liked the Baloo video that we presented at market. This should really increase interest for this model!”

– Dan Houek, President