The Challenge

Our friends at Cambridge Sound had a revolutionary sound dampening device that was going to be promoted to a high end market. They needed a way to display the technology and high end value of this product. The product needed to be viewed in several different environments showcasing it’s multi-purpose use. They wanted photography and video to be perfectly consistent. A video shoot would have not been cost effective, or even feasible. Animation was clearly the perfect solution.

“This was a really interesting project. The opportunity to bring the concept of sound to life visually was really challenging and, frankly, a lot of fun.”

– Joe Marx, Senior Animator

Getting Started

This project is a staple of what we do at FUSE. After inviting Cambridge to a new Basecamp project, we got things rolling. First, Cambridge sent us an 3D engineering file used to create the original product prototype. Photography, color swatches and product samples were collected at this time. This allowed Joe to have the most accurate assets available to create the perfect 3D model of the product.

In Progress

After creating the 3D model Joe went to work on creating a series of very editable 3D environments. A hospital, dorm room, hotel and several others. The result was really
interesting, it kept a small product the star while showing remarkable consistency in varying environments.

The End Result

This project ended with a series of great looking stills and a really engaging animation that hit all the high notes of what sets this product apart. Their Kickstarter campaign was a huge success and was fully funded in a matter of days. It was a pleasure to work on this with Cambridge and we hope to work with them many more times in the future.

“The team at Fuse understands how to bring ideas and products to life.  They worked efficiently to understand our product story, our specific video needs, and were a pleasure to work with during the entire creative process.  I would highly recommend Fuse to companies looking for high quality product animation and video.”

– David Sholkovitz, VP of Marketing, Cambridge Sound Management