FUSE and Ogilvy NY
Tuesday, February 7, 2012 at 10:23AM by Fuse Animation We've been pretty quiet with blog posting lately. It's been a combination of non-disclosure agreements and bigger projects that have taken us longer to produce. Well, after a couple months of diligent work we've finally completed this informational video for Gruppo and IBM with art direction from the famous Ogilvy and Mather of New York.
A few months ago Ogilvy and Mather approached us looking for a bid for this upcoming project. It needed to be an abstract animation featuring keys. We decided to submit a little test animation we had created over the weekend along with our bid. That way they could see what our ideas for this project were.
Well, it worked.
They were so impressed with the concept, very little changed from our test movie to the final animation. Below we have the full video for you to enjoy as well as the test below that won us the project.
Here is the test animation we created below, with music from When the Clouds
It was really exciting to have worked with Ogilvy and Mather on this project. They were by far some of the most knowledgeable and experienced producers we've ever worked with. We look forward to doing other exciting projects with them in the future!
